2XU: Australian sports brand

Description

2XU is an Australian sports brand founded in 2005, providing compression, running apparel, and training apparel. 2XU has stores in many countries around the world.

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Brand Features

1. Performance-Driven Compression: 2XU is renowned for its high-performance compression wear, designed to enhance athletic performance and recovery. Customers love its innovative approach to sportswear.
2. Scientifically Backed Technology: Unlike many sports brands, 2XU emphasizes scientific research and testing, ensuring its compression gear provides genuine physiological benefits.
3. Worn by Elite Athletes: Trusted by professional athletes and teams worldwide, 2XU’s products are known for delivering elite-level performance, making it a favorite for serious athletes.

Product Categories

1. Men’s Compression: Compression Tights, Compression Shorts, Compression Tops
2. Women’s Compression: Compression Leggings, Compression Shorts, Sports Bras
3. Training Apparel: T-Shirts, Jackets, Shorts, Pants
4. Running Apparel: Compression Tights, Singlets, Shorts
5. Accessories: Socks, Calf Sleeves, Hats, Bags
6. Triathlon: Tri Suits, Wetsuits, Swimwear
7. Recovery: Recovery Tights, Recovery Socks

History

1. 2005: 2XU was founded in Melbourne, Australia, by Jamie Hunt, Clyde Davenport, and Aidan Clarke, with the vision of creating performance-enhancing compression wear for athletes.
2. 2007: The brand quickly gained traction, being worn by professional athletes and becoming an official supplier for elite sports teams, setting 2XU apart in the compression wear market.
3. 2010: 2XU expanded internationally, gaining recognition in North America and Europe, solidifying its position as a leader in performance-enhancing sportswear.
4. 2015: The brand introduced recovery-focused apparel, broadening its product line to include gear designed specifically for post-workout recovery, enhancing its reputation for innovation.
5. 2020-Present: 2XU continues to push boundaries with its cutting-edge technology in sports apparel, collaborating with medical professionals and expanding its e-commerce platform globally.

2XU is celebrated for its compression technology, scientific research, and trusted reputation among elite athletes, making it the go-to brand for those serious about performance and recovery.

Last Update 10/12/2024