Aesop: Australian beauty brand

Description

Aesop is an Australian beauty brand founded in 1987, providing skin care, hand & body care, hair care, and fragrance. Aesop has stores in more than 20 countries around the world.

Brand Features

1. Minimalist, Luxury Approach: Aesop is renowned for its minimalist packaging and luxury skincare formulas made from a blend of natural and laboratory-made ingredients. Customers appreciate its simple, elegant aesthetic and premium feel.
2. Sustainability Focus: Unlike many other skincare brands, Aesop prioritizes sustainability by using recyclable packaging and adopting eco-friendly practices, appealing to eco-conscious customers.
3. Experiential Retail: Aesop is known for its unique, sensory retail spaces, offering a carefully curated in-store experience with personalized skincare consultations, enhancing its luxury appeal.

Product Categories

1. Skin Care: Cleansers, Toners, Moisturizers, Exfoliants, Serums, Eye Care, Lip Care
2. Body Care: Body Cleansers, Body Balms, Hand Wash, Hand Creams
3. Hair Care: Shampoos, Conditioners, Hair Treatments
4. Fragrance: Eau de Parfum, Roll-On Perfumes
5. Home: Room Sprays, Aromatique Candles
6. Kits & Gifts: Skincare Kits, Body Care Kits, Gift Sets

History

1. 1987: Aesop was founded by Dennis Paphitis in Melbourne, Australia, with a focus on creating high-quality, plant-based skincare products that merge nature with science.
2. 1990s: The brand grew its presence across Australia and became known for its minimalist packaging and high-performance products, gaining a loyal customer base.
3. 2004: Aesop expanded internationally, opening its first store outside Australia in Paris, followed by key markets in Asia, Europe, and North America.
4. 2012: The brand gained further recognition for its store design philosophy, collaborating with architects to create immersive, sensory-driven retail spaces, reinforcing its luxurious brand identity.
5. 2020-Present: Aesop continued its global expansion with new stores and online platforms while maintaining its commitment to sustainable practices and high-quality formulations, appealing to luxury skincare enthusiasts worldwide.

Aesop is celebrated for its minimalist design, commitment to sustainability, and luxurious approach to skincare, making it a favorite among consumers who value quality and eco-conscious beauty.

Last Update 10/20/2024