Burberry: British luxury brand

Description

Burberry is a British luxury brand founded in 1856, providing clothing, bags, shoes, beauty, etc. Burberry has stores in more than 40 countries around the world.

Brand Features

1. Iconic Heritage: Burberry is known for its classic British style and rich heritage, symbolized by its famous trench coat and check pattern.
2. Innovation and Craftsmanship: Burberry blends traditional craftsmanship with modern innovation, offering luxury products that stand the test of time.
3. Global Luxury Appeal: The brand’s distinctive identity and commitment to quality have made it a global leader in luxury fashion, loved by discerning customers.
4. Sustainability Focus: Burberry is committed to sustainability, with initiatives aimed at reducing environmental impact and promoting ethical practices.
5. Digital Pioneering: Burberry is a leader in digital innovation in fashion, offering immersive online experiences and integrating technology into its brand.

Product Categories

1. Women’s Fashion:
   • Outerwear: Kensington Trench Coat, The Camden Car Coat
   • Bags: The TB Bag, The Lola Bag
   • Shoes: Arthur Sneakers, Vintage Check Slides
   • Clothing: Cashmere Scarf, Vintage Check Shirt
   • Accessories: Monogram Motif Belt, Check Cashmere Scarf
2. Men’s Fashion:
   • Outerwear: Chelsea Heritage Trench Coat, The Westminster Trench Coat
   • Bags: Leather Messenger Bag, Monogram Print Backpack
   • Shoes: Leather Derby Shoes, Vintage Check Sneakers
   • Clothing: Merino Wool Sweater, Cotton Gabardine Shirt
   • Accessories: Silk Tie, Logo-Engraved Cufflinks
3. Children’s Fashion:
   • Clothing: Check Cotton Shirt, Icon Stripe Dress
   • Outerwear: Mini Trench Coat, Quilted Jacket
   • Shoes: Check Slip-On Sneakers, Logo Espadrilles
   • Accessories: Check Hat, Logo Scarf
4. Fragrances:
   • Women’s: My Burberry, Her Eau de Parfum
   • Men’s: Mr. Burberry, Burberry Brit for Him
5. Beauty:
   • Makeup: Fresh Glow Foundation, Liquid Lip Velvet
   • Skincare: Fresh Glow BB Cream, Nude Radiance

History

1. 1856-1900: Burberry was founded by Thomas Burberry in 1856, focusing on outerwear. The invention of gabardine fabric in 1879 revolutionized waterproof clothing.
2. 1901-1950: The Burberry trench coat became iconic during WWI, with the introduction of the Equestrian Knight logo in 1901, symbolizing the brand’s commitment to quality.
3. 1951-2000: Burberry check became a global symbol of British luxury. The brand expanded into accessories and ready-to-wear fashion, solidifying its international presence.
4. 2001-2010: Under Christopher Bailey’s creative direction, Burberry embraced digital innovation and modernized its image while preserving its heritage.
5. 2011-Present: Burberry continues to innovate under new leadership, emphasizing sustainability and digital experiences while expanding its global influence in luxury fashion.

Burberry’s combination of timeless British heritage, innovative design, and commitment to sustainability has cemented its status as a leading global luxury brand, beloved by fashion enthusiasts worldwide.

Last Update 08/14/2024