Description
Burton is an American snowboard brand founded in 1977, providing snowboards, men’s, women’s and kids apparel. Burton has stores in nearly 20 countries around the world.
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Brand Features:
- Pioneering Snowboard Innovation: Burton is a leading force in snowboarding, credited with pioneering the modern snowboard. Their continuous innovation in board technology and design enhances performance and safety, setting them apart in the snow sports industry.
- Comprehensive Product Range: Unlike many competitors, Burton offers a full spectrum of snowboarding gear—from boards and bindings to apparel and accessories—providing a one-stop shop for enthusiasts. This extensive range caters to beginners and professionals alike.
- Commitment to Snowboarding Culture: Deeply rooted in snowboarding culture, Burton supports events, athletes, and initiatives that promote the sport globally. This dedication fosters a strong community and loyalty among customers who share a passion for snowboarding.
Product Categories:
- Snowboards: All-Mountain, Freestyle, Powder, Splitboards.
- Bindings: Step On®, Strap-In Bindings.
- Boots: All-Mountain Boots, Freestyle Boots, Women’s Boots, Kids’ Boots.
- Outerwear: Jackets, Pants, Bibs, Base Layers.
- Apparel: Hoodies, T-Shirts, Beanies, Gloves.
- Accessories: Helmets, Goggles, Bags, Backpacks.
- Kids’ Gear: Youth Snowboards, Boots, Bindings, Outerwear.
History:
- 1977–1985: Founded in 1977 by Jake Burton Carpenter in Vermont, USA, Burton began by handcrafting snowboards, playing a pivotal role in establishing snowboarding as a sport and advocating for its acceptance at ski resorts.
- 1986–1995: Burton expanded globally, introducing innovative products like the first highback bindings and asymmetrical boards. The brand sponsored top athletes, increasing visibility and popularity of snowboarding worldwide.
- 1996–2005: The company acquired several snowboard and accessory brands, broadening its product line. Burton launched the Learn to Ride program, promoting snowboarding education and accessibility for newcomers.
- 2006–2015: Continued innovation led to developments like the Channel mounting system and Step On® bindings. Burton emphasized sustainability, incorporating eco-friendly materials and practices into their products and operations.
- 2016–Present: After Jake Burton Carpenter’s passing in 2019, the company remains family-owned. Burton continues to lead in snowboard technology, expand its global presence, and advocate for environmental initiatives within the industry.
Worldwide Stores:
Burton has stores in United States, Andorra, Australia, Austria, Canada, China, Czechia, Finland, France, Germany, Italy, Japan, New Zealand, Poland, Sweden, Switzerland and so on.
Last Update 12/06/2024
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