Columbia: American outdoor apparel brand

Description

Columbia is an American outdoor clothing brand founded in 1938, providing outdoor clothing for men, women and kids. Columbia has stores in more than 50 countries around the world.

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Brand Features:

1. Innovative Outdoor Apparel: Columbia Sportswear is renowned for its cutting-edge technologies, such as Omni-Heat™ thermal reflective lining and Omni-Tech™ waterproof-breathable fabric, providing enhanced comfort and protection in diverse weather conditions.
2. Family-Owned Heritage: Established in 1938, Columbia’s enduring family ownership has fostered a commitment to quality and authenticity, distinguishing it from corporately owned competitors and resonating with customers who value tradition.
3. Comprehensive Product Range: Offering a wide array of outdoor gear, including apparel, footwear, and accessories for men, women, and children, Columbia caters to various activities like hiking, fishing, and skiing, appealing to a broad customer base.

Product Categories:

1. Apparel: Jackets, Vests, Shirts, Pants, Shorts, Dresses, Skirts, Baselayers, Swimwear.
2. Footwear: Hiking Boots, Trail Shoes, Sandals, Casual Shoes, Winter Boots.
3. Accessories: Hats, Gloves, Scarves, Socks, Backpacks, Bags.
4. Equipment: Tents, Sleeping Bags, Outdoor Gear.

History:

1. 1938–1960: Founded as Columbia Hat Company in Portland, Oregon, by Paul and Marie Lamfrom, German immigrants, the company transitioned to manufacturing outdoor apparel, becoming Columbia Sportswear Company in 1960.
2. 1970–1980: After Neal Boyle’s passing in 1970, his wife Gert Boyle and son Tim Boyle took leadership, steering the company from near bankruptcy to profitability by focusing on innovative products like the Bugaboo™ jacket.
3. 1980–2000: Columbia expanded its product line and market presence, going public in 1998. Acquisitions included footwear brand Sorel in 2000 and Mountain Hardwear in 2003, enhancing its outdoor offerings.
4. 2000–2010: The company continued growth through acquisitions, including Pacific Trail and Montrail in 2006, and prAna in 2014, diversifying its portfolio and strengthening its position in the outdoor industry.
5. 2010–Present: Columbia emphasizes sustainability and innovation, introducing eco-friendly materials and technologies. The brand maintains a global presence, distributing products in over 72 countries through various retail channels.

Worldwide Stores:

Columbia has stores in United States, Argentina, Australia, Austria, Belarus, Belgium, Bolivia, Brazil, Canada, Chile, China, Colombia, Costa Rica, Czechia, Denmark, Dominican Republic, Ecuador, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Mexico, Nepal, Netherlands, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Türkiye, Ukraine, United Kingdom, Uruguay and so on.

Last Update 11/28/2024