Genesis: South Korean luxury car brand

Description

Genesis is a South Korean luxury car brand founded in 2015 that offers sedans and SUVs. Genesis has dealers in nearly 20 countries around the world.

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Brand Features:

1. Distinctly Korean Design Philosophy: Genesis combines traditional Korean aesthetics with modern luxury, creating vehicles that stand out for their elegance and innovation. This unique design approach differentiates Genesis from other luxury automotive brands.
2. Commitment to Advanced Technology: Genesis integrates cutting-edge technology into its vehicles, offering features like advanced driver assistance systems and intuitive infotainment options. This focus on innovation appeals to tech-savvy consumers seeking a high-end driving experience.
3. Exceptional Customer Experience: Genesis emphasizes personalized customer service, including at-home test drives and a comprehensive warranty program. This dedication to customer satisfaction fosters loyalty and sets the brand apart in the luxury market.

Product Categories:

1. Sedans: G70, G80, G90
2. SUVs: GV70, GV80
3. Electric Vehicles: GV60, Electrified G80, Electrified GV70

History:

1. 2003-2007: Hyundai initiated the “Genesis” project in 2003, investing $533 million to develop a luxury sedan. The first Genesis concept car debuted at the 2007 New York International Auto Show, signaling Hyundai’s entry into the luxury segment.
2. 2008-2015: The Hyundai Genesis sedan launched in 2008, receiving positive reviews for its performance and value. Building on this success, Hyundai introduced the second-generation Genesis in 2014, further establishing its presence in the luxury market.
3. 2015-2017: In November 2015, Hyundai announced Genesis as a standalone luxury brand. The flagship G90 sedan was introduced in December 2015, followed by the G80, marking the brand’s commitment to competing with established luxury automakers.
4. 2018-2020: Genesis expanded its lineup with the introduction of the G70 sedan, targeting the compact luxury segment. The brand also unveiled its first SUV, the GV80, in 2020, catering to the growing demand for luxury SUVs.
5. 2021-Present: Genesis continues to innovate with the launch of electric models like the GV60 and Electrified G80, aligning with global trends toward sustainability. The brand is also expanding its presence in international markets, including China and Europe.

Worldwide Stores:

Genesis has stores in South Korea, Australia, Bahrain, Canada, China, Germany, Israel, Kuwait, Mauritius, Oman, Qatar, Russia, Saudi Arabia, South Korea, Switzerland, United Arab Emirates, United Kingdom, United States and so on.

Last Update 12/30/2024