Description
Hamleys is a British toy store brand founded in 1760, providing toys for children aged 0-10+ years. Hamleys has stores in more than 10 countries around the world.
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Brand Features:
- Rich Heritage and Legacy: Established in 1760 by William Hamley, Hamleys is the world’s oldest toy retailer, renowned for its longstanding tradition of offering a vast array of quality toys. This deep-rooted history sets it apart from other toy stores, attracting customers who value tradition and authenticity.
- Experiential Retail Environment: Hamleys provides an immersive shopping experience with interactive toy demonstrations, engaging displays, and themed sections across its multi-floor flagship store. This dynamic atmosphere captivates both children and adults, making each visit memorable.
- Extensive Product Range: With over 50,000 toys available, Hamleys offers a diverse selection that caters to various age groups and interests. This comprehensive assortment ensures that customers can find unique and high-quality toys, distinguishing Hamleys from competitors.
Product Categories:
- Building and Construction Toys: LEGO Sets, Mega Bloks, K’NEX
- Games and Puzzles: Board Games, Jigsaw Puzzles, Card Games
- Arts and Crafts: Drawing Kits, Craft Supplies, DIY Projects
- Dolls and Playsets: Barbie Dolls, Action Figures, Dollhouses
- Soft Toys: Plush Animals, Teddy Bears, Character Soft Toys
- Sports and Outdoor: Bicycles, Scooters, Outdoor Games
- Science and Discovery: Educational Kits, Telescopes, Microscopes
- Action Toys: Remote-Controlled Cars, Drones, Toy Weapons
- Collectibles: Limited Edition Figures, Trading Cards, Memorabilia
History:
- 1760-1880: Founded in 1760 as “Noah’s Ark” in High Holborn, London, by William Hamley, the store quickly became a destination for quality toys, attracting a diverse clientele, including royalty.
- 1881-1930: In 1881, Hamleys expanded to Regent Street, establishing a flagship store that would become iconic. Despite challenges, including economic downturns, the store maintained its reputation for excellence.
- 1931-1955: Facing financial difficulties, Hamleys closed temporarily in 1931 but was revitalized under new ownership. In 1938, it received its first Royal Warrant from Queen Mary, solidifying its status as a premier toy retailer.
- 1955-2000: Granted a second Royal Warrant by Queen Elizabeth II in 1955, Hamleys continued to expand, opening additional stores and enhancing its product offerings to cater to a growing and diverse customer base.
- 2000-Present: Acquired by various international owners, including Reliance Retail in 2019, Hamleys has expanded globally, with over 90 franchises worldwide, while continuing to innovate and provide enchanting experiences for children and families.
Worldwide Stores:
Hamleys has stores in United Kingdom, Albania, China, Egypt, India, Italy, Jordan, Malaysia, Mexico, Philippines, Qatar, South Africa, United Arab Emirates, and so on.
Last Update 01/12/2025
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