Harvey Norman: Australian Electronics & Furniture brand

Description

Harvey Norman is an Australian electronics and furniture brand founded in 1982, providing electronics and furniture. Harvey Norman has stores in nearly 10 countries around the world.

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Brand Features:

1. Wide Product Range: Harvey Norman offers a broad selection of products, including electronics, furniture, bedding, and home appliances. Its diverse range appeals to customers looking for convenience and variety under one roof, making it a one-stop shop for home needs.
2. Exceptional Customer Service: Known for its attentive and knowledgeable staff, Harvey Norman excels in customer service. The brand’s focus on helping customers make informed decisions has earned it a loyal following, differentiating it from competitors.
3. Quality and Value: Harvey Norman offers high-quality products at competitive prices. By partnering with reputable brands and providing regular promotions, the store strikes a balance between quality and affordability, attracting budget-conscious consumers.

Product Categories:

1. Furniture: Living Room, Bedroom, Dining Room, Office Furniture
2. Electronics: TVs, Laptops, Phones, Cameras, Home Entertainment
3. Appliances: Refrigerators, Washing Machines, Microwaves, Dishwashers
4. Bedding: Mattresses, Bed Frames, Pillows, Linen
5. Outdoor Furniture: Chairs, Tables, Outdoor Storage, BBQs
6. Computers: Desktops, Laptops, Computer Accessories
7. Kitchenware: Cookware, Utensils, Kitchen Storage

History:

1. 1961: Harvey Norman was founded by Gerry Harvey and Ian Norman in Australia. It began as a small electronics and furniture store, focusing on providing high-quality products to local customers. The company’s early success was rooted in excellent service.
2. 1982: The brand began franchising, expanding across Australia. This marked a major growth phase, with stores opening in multiple states. Harvey Norman quickly became known for offering a wide variety of home goods under one roof, catering to a growing market.
3. 1990s: Harvey Norman expanded its reach internationally, opening stores in New Zealand and Southeast Asia. The brand’s reputation for quality products and outstanding customer service made it a household name in both Australia and overseas.
4. 2000s: Harvey Norman continued to grow, introducing more product categories such as electronics and home appliances. During this period, the brand also began embracing e-commerce, enhancing its online presence to cater to a more digital-savvy customer base.
5. 2010-Present: Harvey Norman has solidified its position as a leading retailer, with a focus on offering competitive pricing and exceptional customer experience. The brand continues to innovate by expanding its product range and enhancing its online services.

Worldwide Stores:

Harvey Norman has stores in Australia, Croatia, Ireland, Malaysia, New Zealand, Singapore, Slovenia, United Kingdom.

Last Update 12/20/2024