Helly Hansen: Norwegian Hiking Skiing Sailing brand

Description

Helly Hansen is a Norwegian hiking, skiing and sailing brand founded in 1877. It provides hiking, skiing and sailing clothing. Helly Hansen has stores in more than 20 countries around the world.

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Brand Features

1. Professional-Grade Performance: Helly Hansen is known for producing durable, high-performance gear designed for professionals in extreme environments, such as sailors, skiers, and outdoor workers.
2. Innovative Technology: Unlike many other outdoor brands, Helly Hansen focuses on cutting-edge fabric technologies like Lifa® and Helly Tech®, which offer superior waterproofing, insulation, and breathability.
3. Scandinavian Heritage: Rooted in Norwegian craftsmanship, Helly Hansen combines a commitment to both functionality and style, blending Scandinavian design with technical innovation, which appeals to outdoor enthusiasts and adventurers.

Product Categories

1. Men’s Apparel: Jackets, Pants, Base Layers, Skiwear, Rainwear, Workwear
2. Women’s Apparel: Jackets, Pants, Base Layers, Skiwear, Rainwear, Workwear
3. Footwear: Boots, Hiking Shoes, Sailing Shoes, Winter Boots
4. Accessories: Gloves, Hats, Beanies, Backpacks, Belts
5. Kids’ Apparel: Skiwear, Jackets, Pants, Rainwear

History

1. 1877: Helly Juell Hansen, a Norwegian sea captain, founded Helly Hansen to create waterproof oilskin jackets for sailors. These became highly popular among workers and sailors in harsh weather conditions.
2. 1900s: The brand introduced Lifa®, a pioneering technical base layer fabric made from polypropylene, which helps to wick moisture away from the skin, revolutionizing outdoor wear.
3. 1970s: Helly Hansen developed Helly Tech®, a waterproof and breathable fabric technology, which became a major milestone in the production of high-performance outdoor gear.
4. 2000s: The company expanded its reach into ski and winter sports apparel, becoming a favored brand for professional skiers and outdoor adventurers, while maintaining its leadership in sailing and industrial gear.
5. 2018-Present: Helly Hansen was acquired by Canadian Tire Corporation, yet the brand continues to grow its global presence, enhancing its focus on sustainability and developing innovative materials for the next generation of outdoor performance wear.

Helly Hansen is highly regarded for its professional-grade gear, technical innovations, and Scandinavian design ethos, making it a top choice for outdoor enthusiasts, athletes, and workers in extreme conditions worldwide.

Last Update 10/06/2024