Hooters: American restaurant brand

Description

Hooters is an American restaurant chain established in 1983, known for its casual dining experience featuring American cuisine. As of 2025, Hooters had stores in more than 20 countries worldwide.

YouTube Video

Brand Features

1. Unique Dining Experience
   Hooters is renowned for its casual atmosphere, featuring the iconic “Hooters Girls” as waitstaff, which sets it apart from other dining establishments.
2. Sports-Centric Environment
   The restaurants are equipped with multiple televisions, making them popular venues for sports enthusiasts to watch live games while enjoying meals.
3. Signature Menu Items
   Hooters offers a variety of American dishes, with their chicken wings being a standout favorite among patrons.

Menu

1. Appetizers: nachos, mozzarella sticks
2. Wings: original, boneless
3. Burgers: cheeseburger, bacon burger
4. Seafood: shrimp, fish and chips
5. Salads: Caesar, garden
6. Desserts: key lime pie, chocolate mousse cake

History

1. 1983: Founding in Clearwater, Florida
   Hooters was founded by six businessmen in Clearwater, Florida, introducing a unique dining concept that combined casual food with a distinctive service style.
2. 1984: Expansion through Franchising
   The brand began franchising, leading to rapid growth across the United States.
3. 2003: International Growth
   Hooters expanded internationally, opening locations in countries such as Canada, Mexico, and Singapore.
4. 2006: Diversification into Hospitality
   The brand ventured into the hospitality industry by opening the Hooters Casino Hotel in Las Vegas.
5. 2021: Brand Refresh Initiative
   Hooters initiated a brand overhaul, updating restaurant designs and marketing strategies to appeal to a broader audience.

Worldwide Stores

Hooters has stores in the United States, Australia, Bahamas, Brazil, Canada, China, Colombia, Costa Rica, Czechia, Dominican Republic, Germany, Guatemala, Hungary, Indonesia, Japan, Mexico, Panama, Singapore, South Africa, Switzerland, Thailand, United Kingdom and more.

Last Update 02/10/2025