Description
Lacoste is a French apparel brand founded in 1933, providing men’s, women’s and children’s clothing, shoes and bags. Lacoste has stores in more than 100 countries around the world.
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Brand Features:
- Sport-Inspired Elegance: Founded by tennis legend René Lacoste, the brand seamlessly blends athletic functionality with refined style, epitomized by its iconic polo shirts. This fusion appeals to consumers seeking both comfort and sophistication.
- Iconic Crocodile Logo: Lacoste’s distinctive crocodile emblem, inspired by René Lacoste’s nickname, sets it apart from other brands. This recognizable symbol conveys a sense of heritage and quality, fostering strong brand loyalty among customers.
- Commitment to Quality and Innovation: Lacoste maintains high standards of craftsmanship, utilizing premium materials and embracing sustainable practices. Its dedication to innovation and eco-friendly initiatives resonates with socially conscious consumers.
Product Categories:
- Apparel: Polo Shirts, T-Shirts, Sweaters, Jackets, Dresses
- Footwear: Sneakers, Loafers, Sandals, Boots
- Accessories: Bags, Belts, Hats, Scarves, Sunglasses
- Fragrances: Men’s Perfumes, Women’s Perfumes
- Watches: Men’s Watches, Women’s Watches
- Sports Equipment: Tennis Gear, Golf Gear
History:
- 1933-1950: In 1933, René Lacoste partnered with André Gillier to create the first Lacoste polo shirt, revolutionizing sportswear with its breathable cotton piqué fabric. The brand gained popularity among athletes and fashion enthusiasts alike.
- 1951-1960s: Lacoste expanded its product line beyond white polo shirts, introducing a variety of colors and adding items like shorts and accessories. The brand also began international distribution, increasing its global presence.
- 1970s-1980s: Lacoste diversified further, launching fragrances, eyewear, and footwear. The brand became synonymous with the “preppy” style, especially in the United States, solidifying its status as a premium casualwear label.
- 1990s-2000s: Facing increased competition, Lacoste revitalized its image through collaborations and updated designs, appealing to a younger demographic. The brand also expanded its retail network, opening flagship stores in major cities worldwide.
- 2010s-Present: Lacoste continues to innovate by embracing sustainability and digitalization. The brand has launched eco-friendly collections and enhanced its online presence, maintaining relevance in the evolving fashion industry.
Worldwide Stores:
Lacoste has stores in France, Algeria, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Côte d’Ivoire, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, France, Georgia, Germany, Greece, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Maldives, Mauritius, Moldova, Mozambique, Mexico, Mongolia, Montenegro, Morocco, Myanmar, New Zealand, Netherlands, Nicaragua, Nigeria, North Macedonia, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Suriname, Thailand, Tunisia, Türkiye, Turkmenistan, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam and so on.
Last Update 01/13/2025
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