Red Lobster: American seafood restaurant brand

Description

Red Lobster is an American seafood restaurant brand founded in 1968. Its menu includes Grilled Lobster, Shrimp, Pastas, etc. Red Lobster has restaurants in 6 countries around the world.

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Brand Features:

1. Seafood Expertise: Red Lobster specializes in a wide variety of seafood dishes, offering everything from classic favorites like shrimp scampi to innovative new creations, setting it apart from other casual dining chains.
2. Commitment to Sustainability: The brand emphasizes responsible sourcing practices, ensuring that all seafood is traceable, sustainable, and responsibly harvested, appealing to environmentally conscious customers.
3. Iconic Menu Items: Known for signature offerings like Cheddar Bay Biscuits and the “Create Your Own Ultimate Feast,” Red Lobster provides customizable dining experiences that cater to diverse tastes.

Menu：

• Starters: Appetizers, Soups, Salads.
• Signature Feasts: Ultimate Feast, Seaside Shrimp Trio, Admiral’s Feast.
• Classics: Parmesan-Crusted Chicken, Fish and Chips, Crab Linguini Alfredo.
• Pastas: Lobster Pappardelle Pasta, Shrimp Linguini Alfredo.
• Bowls & Sandwiches: Baja Shrimp Bowl, Wagyu Bacon Cheeseburger.
• Family Meals: Shrimp Feast, Crab Lover’s Dream.
• Desserts: Vanilla Bean Cheesecake, Chocolate Wave.
• Beverages: Specialty Cocktails, Wines, Non-Alcoholic Drinks.

History:

1. 1968–1980: Founded in 1968 by Bill Darden in Lakeland, Florida, Red Lobster expanded rapidly, introducing many Americans to affordable seafood dining.
2. 1981–1995: The chain became part of Darden Restaurants, Inc., and continued to grow, introducing popular promotions like “Endless Shrimp” and expanding its menu offerings.
3. 1996–2010: Red Lobster underwent a brand refresh, updating restaurant designs and menus to appeal to a broader audience, emphasizing fresh seafood and a more upscale dining experience.
4. 2011–2020: The company focused on sustainability initiatives, becoming a founding member of the Global Aquaculture Alliance and committing to responsible sourcing practices.
5. 2021–Present: Facing financial challenges, Red Lobster filed for Chapter 11 bankruptcy in May 2024 but has since emerged with a revamped menu, reintroducing fan favorites like hush puppies and popcorn shrimp to attract customers.

Worldwide Stores:

Red Lobster has stores in the United States, Canada, Ecuador, Mexico, Japan, Thailand.

Last Update 11/23/2024