Sharaf DG: UAE Electronics store brand

Description

Sharaf DG is an electronics store brand in UAE founded in 2005, providing mobile phones, computers, and household appliances. Sharaf DG has stores in UAE, Oman, Bahrain, and Egypt.

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Brand Features:

1. Extensive Product Selection: Offers over 25,000 electronic products and accessories from reputed international brands, providing customers with a wide array of choices.
2. Innovative Store Formats: Introduced unique store formats like DG4U, concept stores stocking fast-moving electronic and IT products, and DG+, boutiques catering to luxury lifestyle seekers.
3. Customer-Centric Policies: Implements a 24-hour ‘Product not available, claim free’ promise and a ‘best price guarantee,’ ensuring product availability and competitive pricing for customers.

Product Categories:

• Electronics: Mobile phones, laptops, tablets, cameras, televisions, audio systems.
• Home Appliances: Refrigerators, washing machines, air conditioners, kitchen appliances.
• Personal Care: Grooming devices, health and fitness equipment.
• Gaming: Consoles, gaming accessories, video games.
• Accessories: Wearables, smartwatches, headphones, chargers.

History:

1. 2005: Sharaf DG launched its first 15,000 sq ft electronics store in Dubai, introducing the UAE’s first Big-Box retail concept.
2. 2010: Merged with a sister company, expanding its store formats to include DG4U and DG+, diversifying its retail offerings.
3. 2013: Expanded beyond the UAE, opening a store in Bahrain, marking the beginning of its presence in other countries.
4. 2015: Recognized as a Superbrand for the fifth consecutive year, reflecting its strong brand presence and customer trust.
5. 2024: Operates 38 stores across the United Arab Emirates, Bahrain, Egypt, and Oman, continuing its growth trajectory in the region.

Last Update 11/02/2024