Sushiro: Japanese conveyor belt sushi restaurant brand

Description

Sushiro is a Japanese conveyor belt sushi restaurant brand founded in 1984, offering a variety of sushi. Sushiro has stores in many countries in Asia.

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Brand Features

1. Affordable and High-Quality Sushi: Sushiro is renowned for offering high-quality sushi at affordable prices, utilizing a revolving conveyor belt system. Customers appreciate the freshness and wide variety without breaking the bank.
2. Innovative Ordering System: Unlike many other sushi chains, Sushiro incorporates an advanced digital ordering system, allowing customers to conveniently order their favorite items via touchscreens and have them delivered directly to their table.
3. Seasonal and Regional Variety: Sushiro frequently rotates its menu with seasonal and regional specialties, which keeps the dining experience fresh and exciting. Customers love the opportunity to try exclusive, limited-time offerings.

Menu

1. Sushi (Nigiri & Rolls):
   • Tuna, Salmon, Yellowtail, Shrimp, Squid
   • California Roll, Spicy Tuna Roll, Salmon Avocado Roll
2. Sides & Appetizers:
   • Edamame, Miso Soup, Seaweed Salad, Tempura
3. Desserts:
   • Matcha Ice Cream, Cheesecake, Custard Pudding
4. Drinks:
   • Green Tea, Soft Drinks, Sake, Beer
5. Seasonal Specials:
   • Grilled Eel, Seared Scallop, Tempura Shrimp Rolls (Available for limited time)

History

1. 1984-1999: Sushiro was founded in 1984 in Osaka, Japan, with a focus on serving high-quality sushi at affordable prices using the conveyor belt (kaiten) system. The innovative concept quickly gained popularity, making sushi more accessible to the masses.
2. 2000-2009: During this period, Sushiro expanded rapidly across Japan, establishing itself as one of the leading conveyor belt sushi chains. The brand also began investing in technology, incorporating digital ordering systems for a more efficient dining experience.
3. 2010-2014: Sushiro went through a major rebranding effort, refining its menu, increasing its focus on sourcing fresh ingredients, and revamping its stores to enhance the customer experience. The brand also launched its first international location in South Korea.
4. 2015-2018: Sushiro continued to grow internationally, expanding into Singapore. The brand introduced innovative seasonal menus and partnerships with local suppliers, adapting to the preferences of each region.
5. 2019-Present: Sushiro solidified its global presence by opening restaurants across Asia and Europe. The company continues to innovate with digital ordering, sustainability initiatives, and new product offerings, attracting sushi lovers worldwide.

Sushiro‘s blend of affordability, quality, and convenience, along with its commitment to innovation, has made it one of the most beloved conveyor belt sushi chains globally. Its continuous adaptation to local markets and focus on fresh ingredients keeps customers coming back for more.

Last Update 09/18/2024