TAG Heuer: Swiss luxury watch brand

Description

TAG Heuer is a Swiss luxury watch brand founded in 1860, providing timepieces and smart watches. TAG Heuer has stores in more than 40 countries around the world.

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Brand Features:

1. Precision and Innovation: TAG Heuer is renowned for its high-precision timekeeping and pioneering innovations, such as the Mikrograph, the first stopwatch accurate to 1/100th of a second, setting it apart in the luxury watch industry.
2. Motorsport Heritage: With deep roots in motorsports, TAG Heuer has been the official timekeeper for major racing events and has developed iconic models like the Monaco and Carrera, reflecting its racing legacy.
3. Avant-Garde Design: The brand combines traditional Swiss craftsmanship with contemporary design, offering watches that appeal to both classic and modern tastes, attracting a diverse clientele.

Product Categories and Collections:

• Men’s Watches: Carrera, Monaco, Aquaracer, Formula 1, Autavia, Link, Connected.
• Women’s Watches: Carrera, Monaco, Aquaracer, Formula 1, Link, Connected.
• Smartwatches: Connected.
• Accessories: Straps, Bracelets, Eyewear.

History:

1. 1860–1900: Founded by Edouard Heuer in 1860 in Switzerland, the company gained recognition for its innovative chronographs and patented the oscillating pinion in 1887, a key development in watchmaking.
2. 1901–1960: Heuer introduced the Mikrograph in 1916, the first stopwatch accurate to 1/100th of a second, and became a prominent supplier of timepieces for aviation and motorsports.
3. 1961–1985: The brand launched iconic models like the Carrera in 1963 and the Monaco in 1969, the first automatic chronograph with a square case. In 1985, Techniques d’Avant Garde acquired Heuer, forming TAG Heuer.
4. 1986–2000: TAG Heuer expanded its product line with the Formula 1 collection in 1986 and became a subsidiary of LVMH in 1999, enhancing its global presence and luxury status.
5. 2001–Present: The brand continues to innovate with high-precision timepieces, including the Monaco V4 and the Connected smartwatch series, blending traditional watchmaking with modern technology.

Worldwide Stores:

TAG Heuer has stores in Switzerland, Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czechia, Denmark, Finland, France, Germany, Greece, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Thailand, Türkiye, United Arab Emirates, United Kingdom, United States and so on.

Last Update 11/21/2024