Tealive: Malaysian bubble-tea store brand

Description

Tealive is a Malaysian milk tea shop brand founded in 2017. The menu includes milk tea, coffee, fruit juice, and fruit tea. Tealive has stores in 10 countries around the world.

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Brand Features

1. Innovative Flavors and Customization: Tealive is known for its wide variety of flavors and customizable drinks, offering everything from classic milk teas to unique concoctions like the Signature Brown Sugar Pearl Milk, appealing to diverse taste preferences.
2. Vibrant and Trendy Experience: Tealive provides a lively and modern tea-drinking experience, with trendy stores and eye-catching branding that attracts a young, dynamic customer base looking for more than just a drink.
3. Global Presence with Local Appeal: While Tealive has expanded internationally, it retains a strong local connection in each market, offering region-specific flavors and seasonal drinks that resonate with local tastes.

Menu

1. Signature Milk Tea:
   • Classic Milk Tea, Roasted Milk Tea, Jasmine Green Milk Tea
2. Pearl Milk Tea Series:
   • Signature Brown Sugar Pearl Milk, Classic Pearl Milk Tea
3. Fruit Tea:
   • Passionfruit Green Tea, Lychee Black Tea, Mango Grapefruit Tea
4. Smoothies & Shakes:
   • Chocolate Smoothie, Matcha Red Bean Smoothie, Strawberry Pudding Shake
5. Specialty Drinks:
   • Gula Melaka Milk Tea, Thai Milk Tea, Coffee Smoothie
6. Sparkling & Fizzy Drinks:
   • Passionfruit Fizz, Lemon Lime Sparkler
7. Food & Snacks:
   • Popcorn Chicken, Toasties, Soft Serve Ice Cream

History

1. 2017: Tealive was founded in Malaysia by Bryan Loo after the rebranding of a former bubble tea chain. It quickly gained popularity due to its modern approach to tea beverages and innovative menu.
2. 2018-2019: Tealive expanded rapidly across Malaysia and ventured into international markets, including Vietnam and Australia, establishing itself as a popular tea brand with a wide variety of offerings.
3. 2020: Despite global challenges, Tealive continued its expansion and launched the Tealive app, enhancing the customer experience with loyalty programs and online ordering, further solidifying its presence.
4. 2021-2022: Tealive introduced more localized flavors in its international markets and continued to innovate with limited-edition drinks, gaining a loyal customer base in regions like Southeast Asia and beyond.
5. 2023-Present: Tealive continues to grow its global footprint, with new outlets and a focus on sustainability, incorporating eco-friendly practices in its operations and expanding its menu to cater to health-conscious consumers.

Tealive’s blend of innovative flavors, trendy atmosphere, and strong local connections have made it a beloved brand among tea enthusiasts looking for a refreshing and customizable beverage experience.

Last Update 09/02/2024