Woolrich: American luxury outdoor apparel brand

Description

Woolrich is an American luxury outdoor clothing brand founded in 1830, providing clothing for men, women and kids. Woolrich has stores in nearly 10 countries around the world.

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Brand Features:

1. Heritage of Quality and Craftsmanship: Established in 1830, Woolrich is renowned for its heritage in high-quality outdoor wear, offering products made from durable materials such as wool and down, designed to withstand harsh weather conditions.
2. Iconic Outerwear and Timeless Design: Woolrich blends traditional American style with functional outdoor gear, especially famous for its timeless parkas and coats. The brand’s classic designs are beloved for their warmth, comfort, and versatility, combining both style and practicality.
3. Sustainability and Innovation: Woolrich embraces sustainability by using eco-friendly fabrics and manufacturing techniques. Their commitment to producing sustainable yet stylish outdoor wear resonates with eco-conscious customers, ensuring both performance and environmental responsibility.

Product Categories:

1. Outerwear: Jackets, Parkas, Coats, Down Jackets
2. Apparel: Sweaters, Shirts, T-Shirts, Pants, Jeans
3. Footwear: Boots, Shoes, Sneakers
4. Accessories: Hats, Gloves, Scarves, Bags
5. Home: Blankets, Bedding, Throws
6. Collections: Woolrich x Collaborations, Limited Editions

History:

1. 1830: Founded by John Rich in Pennsylvania, Woolrich began as a woolen mill, producing durable fabrics for outdoor workers. It quickly became known for its high-quality materials and rugged clothing suited to harsh conditions.
2. 1900s: By the early 1900s, Woolrich had expanded its range to include outerwear, becoming a staple for American hunters, outdoorsmen, and workers. Its iconic “Woolrich Blanket” became a symbol of durability and warmth.
3. 1960s-1980s: Woolrich gained international recognition during the mid-20th century, with its products becoming popular in urban markets as well as outdoor circles. Its heritage pieces like the Arctic Parka became sought-after items for winter sports enthusiasts.
4. 1990s-2000s: The brand modernized its offerings, blending traditional American outdoor wear with contemporary urban fashion. Collaborations with high-end designers and new retail concepts helped expand Woolrich’s market presence globally.
5. 2010-Present: Woolrich continues to evolve, emphasizing sustainability and innovation in its production. The brand has expanded into more international markets, while maintaining a focus on high-quality outdoor gear and timeless fashion.

Worldwide Stores:

Woolrich has stores in United States, Austria, Germany, Italy, Japan, Mongolia, Netherlands, Switzerland.

Last Update 12/17/2024