Anessa: Japanese professional suncare brand

Description

Anessa is a professional suncare brand founded in 1992 under Japan’s Shiseido, providing a variety of sunscare cosmetics.

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Brand Features

1. Superior Sun Protection: Anessa is renowned for its powerful sunscreens with advanced UV-blocking technology, offering top-tier protection against both UVA and UVB rays, ensuring comprehensive skin defense.
2. Waterproof and Sweatproof: Anessa sunscreens are highly resistant to water and sweat, making them perfect for outdoor activities and sports, providing long-lasting protection even in extreme conditions.
3. Lightweight and Non-Sticky: Unlike many other sunscreens, Anessa’s formulas are lightweight and non-greasy, making them comfortable for daily use, even under makeup, and popular among those who dislike heavy textures.
4. Skin-Friendly Ingredients: Anessa integrates skincare benefits into its sun protection products, such as moisturizing ingredients and anti-aging properties, appealing to those who want both protection and care in one product.
5. Trusted Japanese Quality: As a brand under Shiseido, Anessa upholds high Japanese standards of quality, making it a trusted name in sun care across Asia and increasingly around the world.

Product Categories

1. Sunscreens:
   • Face & Body Sunscreen: Perfect UV Sunscreen Skincare Milk, Perfect UV Sunscreen Aqua Booster Mild.
   • Gel Sunscreen: Perfect UV Sunscreen Skincare Gel.
   • Spray Sunscreen: Perfect UV Spray Sunscreen Aqua Booster.
   • Tinted Sunscreen: Perfect UV Sunscreen Skincare BB Foundation.
2. Post-Sun Care:
   • Soothing Lotion: After Sun Care Lotion.
   • Moisturizing Gel: After Sun Care Gel.
3. Brightening & Protection:
   • Brightening Sunscreen: Whitening UV Sunscreen Gel.
   • Tone-Up Sunscreen: Perfect UV Sunscreen Skincare Tone-Up.
4. Children’s Sunscreen:
   • Kids’ Sunscreen: Anessa Kids’ Sunscreen Lotion, Anessa Kids’ Sunscreen Gel.
5. Sunscreen for Sensitive Skin:
   • Mild Sunscreen: Perfect UV Sunscreen Mild Milk, Essence UV Sunscreen Mild Milk.

History

1. 1992-1999: Anessa was launched by Shiseido in 1992, initially as a premium sunscreen line aimed at providing superior sun protection with a focus on skincare benefits.
2. 2000-2009: Anessa became one of the leading sunscreen brands in Japan, known for its waterproof and sweatproof formulas, gaining a strong following among outdoor enthusiasts and beachgoers.
3. 2010-2014: The brand expanded its product range, introducing lightweight, non-sticky formulas that became popular for daily use, as well as products for sensitive skin and children, broadening its appeal.
4. 2015-2019: Anessa’s Aqua Booster technology, which enhances UV protection when exposed to water or sweat, was introduced, further cementing the brand’s reputation for high-performance sunscreens.
5. 2020-Present: Anessa continues to innovate with new formulations and expanded its global reach, becoming a favorite not only in Asia but also in international markets for those seeking reliable sun protection with skincare benefits.

Anessa’s combination of advanced UV protection, skin-friendly formulations, and trusted Japanese quality has made it a go-to brand for consumers who want effective and comfortable sun care solutions.

Last Update 08/29/2024