Fjallraven: Swedish outdoor clothing backpack brand

Description

Fjallraven is a Swedish outdoor clothing and backpack brand founded in 1960, providing outdoor clothing and backpacks. Fjallraven has stores in more than 10 countries around the world.

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Brand Features

1. Swedish Craftsmanship: Fjällräven is known for its high-quality Swedish craftsmanship, offering durable outdoor gear that blends functionality with timeless Scandinavian design.
2. Sustainability Focus: The brand is deeply committed to sustainability, using eco-friendly materials and processes, making it a preferred choice for environmentally conscious consumers.
3. Iconic Design: Fjällräven’s iconic products, like the Kånken backpack, combine practicality with a minimalist aesthetic, making them popular in both outdoor and urban settings.
4. Long-Lasting Durability: Fjällräven products are built to last, with a focus on durability and resilience, ensuring that they can withstand harsh outdoor conditions.
5. Versatile Functionality: The brand offers versatile gear that caters to a wide range of activities, from hiking and trekking to everyday use, appealing to adventurers and city dwellers alike.

Product Categories

1. Backpacks & Bags:
   • Daypacks: Kånken, Räven 28, High Coast Foldsack
   • Travel Bags: Duffel No. 6, Splitpack Large
   • Laptop Bags: Kånken Laptop, Greenland Zip
   • Hiking Backpacks: Abisko Friluft, Kaipak 38
   • Accessories: Gear Bags, Hip Packs, Rain Covers
2. Men’s Clothing:
   • Jackets: Greenland Jacket, Skogsö Jacket
   • Pants: Vidda Pro Trousers, Keb Trousers
   • Shirts: Övik Flannel Shirt, Abisko Trekking Shirt
   • Base Layers: Bergtagen Woolmesh Sweater, Abisko Trail Tights
   • Mid Layers: Greenland Pile Fleece, Singi Wool Padded Jacket
3. Women’s Clothing:
   • Jackets: Nuuk Parka, Keb Eco-Shell Jacket
   • Pants: Abisko Trekking Tights, Keb Curved Trousers
   • Shirts: Övik Lite Shirt, High Coast Shirt
   • Base Layers: Bergtagen Long Johns, Abisko Trekking Tights
   • Mid Layers: Kiruna Lite Parka, Fjällräven Logo Hoodie
4. Accessories:
   • Hats: Greenland Hat, Fjällräven Cap
   • Scarves: Övik Scarf, Keb Fleece Neck Gaiter
   • Gloves: Keb Fleece Gloves, Övik Wool Gloves
   • Socks: Trekking Heavy Socks, Abisko Wool Socks
   • Belts: Canvas Belt, Singi Stretch Belt
5. Outdoor Gear:
   • Tents: Abisko Shape 3, Keb Endurance 2
   • Sleeping Bags: Singi Three Seasons, Abisko Three Seasons
   • Trekking Poles: Abisko Trekking Poles, Keb Trekking Poles
   • Cooking Gear: Primus Stove, Classic Thermos 1.0L
   • Camping Accessories: Seat Pads, Packable Rain Poncho

History

1. 1960-1970: Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. The brand started with the development of an innovative aluminum-framed backpack, designed to improve comfort for trekkers. The backpack quickly gained popularity, and Fjällräven expanded its product line to include tents and jackets. By the end of the decade, Fjällräven had established itself as a reliable brand for high-quality outdoor gear in Sweden.
2. 1971-1980: Fjällräven continued to innovate in the 1970s, introducing the iconic Greenland Jacket in 1968, which became a favorite among outdoor enthusiasts for its durability and functionality. The brand also launched the first Kånken backpack in 1978, designed to prevent back problems in Swedish schoolchildren. The Kånken’s practical design and bright colors made it an instant hit, and it remains one of Fjällräven’s most recognizable products to this day.
3. 1981-2000: During the 1980s and 1990s, Fjällräven expanded internationally, bringing its Swedish craftsmanship and outdoor expertise to new markets across Europe and Asia. The brand introduced new products like the Vidda Pro Trousers and the Abisko Tent, further solidifying its reputation for quality and innovation. Fjällräven’s commitment to sustainability also began to take shape during this period, with the brand focusing on eco-friendly materials and manufacturing processes.
4. 2001-2010: In the early 2000s, Fjällräven continued to grow its global presence, opening flagship stores in major cities around the world. The brand launched the Fjällräven Classic, an annual trekking event that attracts outdoor enthusiasts from around the globe. Fjällräven also introduced the Eco-Shell line, a collection of waterproof, breathable garments made from recycled polyester, reinforcing its commitment to sustainability and environmental stewardship.
5. 2011-Present: Fjällräven has maintained its status as a leading outdoor brand, known for its high-quality, durable products that are both functional and stylish. The Kånken backpack has become a global fashion icon, beloved by both outdoor adventurers and urban dwellers. Fjällräven continues to innovate with new products and sustainable practices, ensuring that its gear is designed to withstand the test of time while minimizing environmental impact.

Fjällräven’s dedication to Swedish craftsmanship, sustainability, and versatile, durable designs has made it a trusted name in outdoor gear, loved by adventurers and fashion-conscious consumers alike.

Last Update 08/25/2024