Jurlique: Australian beauty brand

Description

Jurlique is an Australian cosmetics brand founded in 1985 that offers a wide range of skincare products. Jurlique has stores in more than 10 countries around the world.

Youtube Video

Brand Features

1. Natural and Organic Skincare: Jurlique is renowned for its use of natural and organic ingredients, grown on its own biodynamic farm in South Australia, offering products that are both effective and environmentally responsible.

2. Farm-to-Skin Philosophy: Unlike many brands, Jurlique controls every step of production, from growing and harvesting ingredients to formulating products, ensuring purity and potency in every product.

3. Holistic Beauty Approach: Jurlique emphasizes a holistic approach to beauty, combining natural ingredients with advanced scientific techniques, appealing to those who seek gentle, effective skincare that nourishes the skin and mind.

Product Categories

1. Face Care:

•Cleansers: Cleansing Oil, Foaming Cleanser, Micellar Cleansing Water

•Toners & Mists: Rosewater Balancing Mist, Activating Water Essence, Herbal Recovery Mist

•Moisturizers: Balancing Day Cream, Nutri-Define Supreme Cream, Moisture Replenishing Day Cream

•Serums & Treatments: Herbal Recovery Signature Serum, Nutri-Define Supreme Serum, Vitamin C Radiance Serum

•Masks: Purity Specialist Treatment Mask, Moisture Replenishing Mask

2. Body Care:

•Body Lotions: Softening Rose Body Lotion, Citrus Body Care Lotion, Calming Lavender Body Lotion

•Body Oils: Rose Body Oil, Lemon Body Oil, Lavender Body Oil

•Hand Care: Rose Hand Cream, Citrus Hand Cream, Lavender Hand Cream

•Shower & Bath: Cleansing Shower Gel, Calming Body Wash, Exfoliating Body Scrub

3. Specialty Products:

•Eye Care: Herbal Recovery Eye Cream, Nutri-Define Eye Contour Balm

•Sun Protection: UV Defense Lotion SPF 50, Daily Shield SPF 30

•Men’s Care: Cleansing Foam, Moisturizing Cream, Shaving Foam

•Fragrances: Signature Scents, Aromatherapy Oils

4. Gift Sets:

•Skin Care Sets: Anti-Aging Set, Hydration Set, Brightening Set

•Body Care Sets: Relaxation Set, Energizing Set, Luxury Body Set

•Holiday Collections: Limited Edition Gift Sets, Seasonal Favorites

5. Baby Care:

•Gentle Baby Products: Baby’s Gentle Shampoo, Baby’s Soothing Moisturizer, Baby’s Calming Bath

History

1. 1985-1999: Jurlique was founded in 1985 by Dr. Jurgen Klein and his wife Ulrike in the pristine Adelaide Hills of South Australia. They developed a farm-to-skin approach, growing biodynamic herbs and flowers to create natural skincare products.

2. 2000-2009: The brand gained international recognition for its pure, effective skincare products, expanding into global markets. Jurlique opened stores and spas worldwide, becoming a leader in natural beauty.

3. 2010-2014: Jurlique continued to innovate with new formulations, focusing on anti-aging and advanced skincare. The brand also expanded its product lines to include men’s care, sun protection, and baby care.

4. 2015-2019: Jurlique celebrated its 30th anniversary, reaffirming its commitment to natural beauty and sustainability. The brand introduced limited-edition collections and collaborated with environmental initiatives to promote eco-friendly practices.

5. 2020-Present: Jurlique remains a trusted name in natural skincare, known for its holistic approach and farm-to-skin philosophy. The brand continues to expand its product range and global reach, catering to a growing demand for clean, sustainable beauty.

Jurlique’s dedication to natural, organic ingredients, combined with its holistic approach to beauty and unique farm-to-skin philosophy, makes it a beloved brand among consumers who value purity, sustainability, and effective skincare.

Last Update 09/03/2024