Onitsuka Tiger: Japanese sportswear brand

Description

Onitsuka Tiger is a Japanese sportswear brand founded in 1949, providing sports shoes and sportswear for men, women and children.

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Brand Features

1. Heritage and Craftsmanship: Onitsuka Tiger is celebrated for its deep-rooted Japanese heritage, blending traditional craftsmanship with modern design, offering a timeless appeal that stands out from other brands.

2. Iconic Retro Style: Known for its classic and retro-inspired sneakers, Onitsuka Tiger’s designs, such as the Mexico 66, appeal to those who appreciate vintage aesthetics combined with contemporary comfort and durability.

3. Cultural Fusion: The brand uniquely merges Japanese culture with global influences, making its products universally appealing while maintaining distinct Japanese identity, favored by fashion enthusiasts worldwide.

Product Categories

1. Footwear:

•Classic Sneakers: Mexico 66, Ultimate 81, Corsair

•Lifestyle Shoes: Serrano, GSM, Lawnship

•Performance Shoes: Tiger Horizonia, Tiger Corsair

•Limited Edition: Collaborative Designs, Special Edition Sneakers

2. Apparel:

•Men’s Apparel: T-Shirts, Hoodies, Jackets, Track Pants, Shorts

•Women’s Apparel: Dresses, T-Shirts, Hoodies, Jackets, Leggings

•Outerwear: Windbreakers, Bomber Jackets, Track Jackets

3. Accessories:

•Bags: Backpacks, Crossbody Bags, Tote Bags

•Headwear: Caps, Beanies

•Socks: Ankle Socks, Crew Socks

•Scarves & Gloves: Knit Scarves, Leather Gloves

History

1. 1949-1960: Onitsuka Tiger was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. The brand initially focused on basketball shoes and soon became known for its high-quality athletic footwear.

2. 1961-1977: The brand gained international fame during the 1960s when athletes wore Onitsuka Tiger shoes in the Olympics. The iconic Mexico 66 sneaker, launched in 1966, became a global sensation.

3. 1978-1998: Onitsuka Tiger evolved into ASICS in 1977, with a focus on performance sportswear. The Onitsuka Tiger brand was eventually phased out, but its designs remained popular among vintage sneaker enthusiasts.

4. 1999-2009: In response to growing demand for retro styles, ASICS revived the Onitsuka Tiger brand in 2002, reintroducing classic models like the Mexico 66 and gaining a new following among fashion-conscious consumers.

5. 2010-Present: Onitsuka Tiger continues to expand its global presence, offering a fusion of heritage and modern design. The brand collaborates with designers and artists, maintaining its status as a symbol of timeless style and quality.

Onitsuka Tiger’s fusion of heritage craftsmanship, iconic retro style, and cultural fusion makes it a beloved brand for those who value classic designs with a modern twist, creating a unique and timeless appeal in the world of footwear and fashion.

Last Update 09/03/2024