OWNDAYS: Japanese eyewear brand

Description

OWNDAYS is a Japanese optical shop brand founded in 1989, providing a variety of eyeglasses and sunglasses. OWNDAYS has stores in more than 10 countries around the world.

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Brand Features

1. Fast and Efficient Service: OWNDAYS is renowned for its fast and efficient service, offering a unique in-store experience where customers can have their prescription glasses ready in just 20 minutes. This quick turnaround time is made possible by the brand’s streamlined operations and on-site lens processing facilities, which allow for immediate fitting and adjustment.
2. Transparent Pricing: OWNDAYS stands out for its transparent pricing model, which eliminates hidden costs and surprises for customers. The brand offers a straightforward pricing structure that includes the cost of frames, standard lenses, and services such as fitting and adjustment. This transparency ensures that customers know exactly what they are paying for, making the shopping experience more comfortable and trustworthy.
3. Innovative Retail Experience: OWNDAYS focuses on providing an innovative and customer-centric retail experience. The stores are designed to be open and inviting, with frames displayed in a way that allows customers to freely browse and try on different styles. The brand employs knowledgeable staff who provide personalized service and expert advice, ensuring that customers find the perfect pair of glasses to suit their needs and preferences.

Product Categories

1. Eyeglasses: OWNDAYS offers a wide range of eyeglasses for men, women, and children. The collection includes various styles, such as classic, trendy, and sporty designs, catering to different tastes and preferences. The frames are crafted from high-quality materials, ensuring durability and comfort. Customers can choose from a variety of shapes, colors, and materials to find the perfect pair that complements their face shape and personal style.
2. Sunglasses: In addition to prescription eyeglasses, OWNDAYS provides a selection of stylish sunglasses. The sunglasses collection features both fashion-forward and functional designs, offering protection against harmful UV rays while enhancing the wearer’s look. The brand’s sunglasses are available in various frame styles, lens colors, and materials, making it easy for customers to find a pair that suits their outdoor activities and aesthetic preferences.
3. Specialty Lenses: OWNDAYS offers a range of specialty lenses to address specific vision needs and enhance the overall eyewear experience. This includes blue light-blocking lenses, which reduce eye strain from digital screens, and photochromic lenses, which adjust their tint based on lighting conditions. The brand also provides progressive lenses for those who need multifocal correction, ensuring that all customers can find lenses tailored to their unique vision requirements.
4. Contact Lenses: OWNDAYS carries a variety of contact lenses, including daily, bi-weekly, and monthly disposable options. The contact lens range includes brands known for their comfort, moisture retention, and high oxygen permeability, ensuring optimal eye health and comfort for wearers. Customers can receive expert advice on selecting the right contact lenses for their lifestyle and vision needs.
5. Accessories: OWNDAYS offers a range of eyewear accessories, such as cleaning solutions, microfiber cleaning cloths, and stylish cases. These accessories are designed to help customers maintain their eyewear and ensure its longevity. Additionally, the brand provides repair and maintenance services to keep glasses in top condition.

History

1. Founding: OWNDAYS was founded in 1989 in Tokyo, Japan, by Shuji Tanaka. Initially, the company operated as a traditional optical retailer, offering a range of eyeglasses and related services. In the early years, OWNDAYS focused on building a reputation for quality products and excellent customer service.
2. Rebranding and Innovation: In 2008, Shuji Tanaka and his team rebranded OWNDAYS and introduced a new business model focused on speed, transparency, and innovation. This transformation included the implementation of in-store lens processing facilities, allowing customers to receive their prescription glasses within 20 minutes. The rebranding also emphasized transparent pricing and a customer-centric retail experience, setting OWNDAYS apart from traditional optical retailers.
3. Expansion and Growth: Following the successful rebranding, OWNDAYS experienced rapid growth and expansion. The brand opened new stores across Japan, quickly becoming a popular choice for eyewear. OWNDAYS’ innovative approach to eyewear retail and its commitment to customer satisfaction fueled its expansion into international markets.
4. International Presence: In the 2010s, OWNDAYS began its international expansion, opening stores in countries across Asia, including Singapore, Malaysia, Thailand, and the Philippines. The brand’s global presence continued to grow, with additional stores opening in Australia, Taiwan, and the Middle East. OWNDAYS’ ability to adapt its business model to different markets and cultures contributed to its international success.
5. Technological Advancements: OWNDAYS has embraced technological advancements to enhance its products and services. The brand invests in state-of-the-art lens processing equipment and adopts digital technologies to improve the accuracy and efficiency of its operations. OWNDAYS also utilizes digital marketing and e-commerce platforms to reach a broader audience and provide a seamless online shopping experience.
6. Corporate Social Responsibility: OWNDAYS is committed to corporate social responsibility and community engagement. The brand has implemented various initiatives to give back to society, such as providing free eye examinations and eyewear to underprivileged communities. OWNDAYS’ commitment to social responsibility reflects its dedication to making a positive impact on the world.
7. Future Vision: Today, OWNDAYS continues to expand its global presence and innovate in the eyewear industry. The brand remains focused on providing high-quality products, exceptional service, and a customer-centric retail experience. OWNDAYS’ vision for the future includes further international growth, continuous product innovation, and a commitment to sustainability and social responsibility.

OWNDAYS’ blend of fast and efficient service, transparent pricing, and innovative retail experience has made it a respected and successful brand in the eyewear industry. With a diverse range of product categories and a rich history of growth and innovation, OWNDAYS continues to inspire and enhance the vision of customers around the globe.

Last Update 08/04/2024