Graff: British diamond jewelry brand

Website: https://www.graff.com
Founded: 1960
Headquarters: United Kingdom
Social Media: Facebook, X, Instagram, YouTube, Pinterest

Description

Graff is a British diamond jewelry brand founded in 1960, providing necklaces & pendants, rings, earrings, etc. Graff has boutiques in more than 20 countries around the world.

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Brand Features

  1. Exceptional Craftsmanship: Graff is renowned for its unparalleled craftsmanship in fine jewelry, utilizing skilled artisans who create stunning, bespoke pieces that stand out.
  2. Exclusive Designs: The brand is distinguished by its unique and innovative designs that often incorporate rare gemstones, making each piece a work of art, highly sought after by collectors.
  3. Luxury Heritage: With a commitment to luxury and elegance, Graff has built a reputation as a leader in the high-end jewelry market, appealing to discerning customers who appreciate prestige and quality.

Product Categories

  1. Jewelry:
    • Necklaces
    • Bracelets
    • Earrings
    • Rings
  2. Watches:
    • Men’s Watches
    • Women’s Watches
    • Limited Edition Watches
  3. Diamonds:
    • Loose Diamonds
    • Fancy Colored Diamonds
    • Custom Diamond Jewelry
  4. Collections:
    • High Jewelry Collections
    • Bridal Collections
    • Signature Collections

History

  1. 1960: Graff Diamonds was founded in London by Laurence Graff, focusing on acquiring and selling the world’s most exceptional diamonds, quickly gaining a reputation for excellence.
  2. 1970s: Graff established itself in the luxury market by creating bespoke jewelry and acquiring rare diamonds, enhancing its brand prestige and customer appeal.
  3. 1980s-1990s: The brand expanded internationally, opening flagship stores in New York, Paris, and Dubai, solidifying its status as a global luxury jewelry leader.
  4. 2000s: Graff gained attention for its extraordinary high jewelry collections and rare gemstones, including the purchase of some of the world’s largest diamonds, elevating its profile.
  5. 2010-Present: Graff continues to innovate with cutting-edge designs and exceptional quality, remaining a top choice for luxury jewelry, favored by celebrities and collectors alike.

Graff stands out in the luxury jewelry market through its dedication to craftsmanship, unique designs, and a strong heritage of excellence, appealing to customers seeking the finest in high-end adornments.

Last Update 01/20/2025

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