Baskin-Robbins: American ice cream store brand

Founded: 1945
Headquarters: United States
Social Media: Facebook, X, Instagram, YouTube



Baskin-Robbins is an American ice cream shop brand founded in 1945. It mainly provides various ice creams and currently has stores in nearly 40 countries around the world.

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Brand Features

  1. Wide Variety of Flavors: Baskin-Robbins is famous for its “31 flavors” slogan, which signifies a different flavor for each day of the month. The brand offers an extensive and ever-changing selection of ice cream flavors, ensuring that there is something for everyone. This variety and innovation in flavors have made Baskin-Robbins a beloved brand among ice cream enthusiasts.
  2. Customization and Creativity: Baskin-Robbins places a strong emphasis on customization and creativity. Customers can mix and match flavors, add a variety of toppings, and create personalized sundaes, shakes, and ice cream cakes. This focus on creativity allows customers to enjoy a unique and personalized ice cream experience.
  3. Global Presence and Accessibility: With over 8,000 locations worldwide, Baskin-Robbins is one of the largest ice cream chains globally. The brand’s widespread presence makes it easily accessible to customers in various regions, offering a consistent and enjoyable experience across different markets.


  1. Ice Cream Flavors: Baskin-Robbins offers a vast array of ice cream flavors, including classics like Vanilla, Chocolate, and Mint Chocolate Chip, as well as unique creations such as Jamoca® Almond Fudge and Pralines ‘n Cream. The brand regularly introduces new and seasonal flavors to keep the menu exciting and cater to different tastes.
  2. Ice Cream Cakes and Pies: Baskin-Robbins is well-known for its ice cream cakes and pies, which are perfect for celebrations and special occasions. Customers can choose from a variety of designs and flavors or customize their own cake with their favorite ice cream and cake combinations. These desserts often feature fun and festive decorations.
  3. Sundaes and Beverages: The menu includes a range of sundaes, such as the Classic Banana Split, Brownie Sundae, and Reese’s® Peanut Butter Cup Sundae. Baskin-Robbins also offers a selection of beverages, including milkshakes, smoothies, and their famous Cappuccino Blast®. These drinks provide a refreshing and indulgent treat.
  4. Soft Serve and Frozen Yogurt: In addition to traditional ice cream, Baskin-Robbins offers soft serve and frozen yogurt options. These products cater to customers looking for lighter or alternative frozen treats, while still delivering the brand’s signature quality and taste.
  5. Ice Cream Novelties: Baskin-Robbins provides a variety of ice cream novelties, such as ice cream bars, cones, and sandwiches. These pre-packaged treats are convenient and perfect for enjoying on the go.
  6. Seasonal and Limited-Time Offerings: The brand frequently introduces seasonal and limited-time offerings that reflect current trends and festive occasions. These special items often feature unique flavors and creative presentations, providing customers with new and exciting options to try.


  1. Founding: Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins in Glendale, California. Both men had experience in the ice cream business and shared a passion for creating high-quality, innovative ice cream. They merged their respective ice cream parlors to form Baskin-Robbins.
  2. Early Growth and Innovation: The brand quickly gained popularity for its wide variety of flavors and commitment to quality. By the late 1940s, Baskin-Robbins had established multiple locations across California. The introduction of the “31 flavors” concept in 1953 helped differentiate the brand and attract more customers.
  3. Franchising and Expansion: In the 1950s, Baskin-Robbins began franchising its stores, allowing the brand to expand rapidly across the United States. The franchising model provided opportunities for entrepreneurs and helped establish Baskin-Robbins as a national brand.
  4. International Expansion: Building on its domestic success, Baskin-Robbins started expanding internationally in the 1970s. The first international location opened in Canada, followed by stores in Japan, the Middle East, and other regions. Today, Baskin-Robbins operates in over 50 countries, making it a global leader in the ice cream industry.
  5. Menu Innovation and Product Development: Throughout its history, Baskin-Robbins has been committed to innovation and product development. The brand has introduced numerous iconic flavors and products, such as the Jamoca® Almond Fudge and the ice cream cake. Baskin-Robbins continues to experiment with new flavors and products to keep the menu fresh and exciting.
  6. Corporate Changes and Ownership: In 1967, Baskin-Robbins was acquired by United Brands Company, which later sold it to J. Lyons and Co. in 1973. Dunkin’ Brands (now Inspire Brands) acquired Baskin-Robbins in 2006, bringing it under the same corporate umbrella as Dunkin’ Donuts. This acquisition has allowed Baskin-Robbins to leverage synergies and expand its market presence.
  7. Commitment to Quality and Community: Baskin-Robbins maintains a strong commitment to quality and community engagement. The brand uses high-quality ingredients and adheres to rigorous standards to ensure customer satisfaction. Baskin-Robbins also supports various community initiatives and charitable programs, reflecting its dedication to giving back.

Baskin-Robbins’ blend of innovative flavors, customizable offerings, and a rich history of growth and success has made it a beloved brand worldwide. With a diverse menu and a commitment to quality, Baskin-Robbins continues to delight customers with its delicious and creative ice cream products.

Last Update 07/05/2024 23:12

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