lotto: Italian sportswear brand

Description

lotto is an Italian sportswear brand founded in 1973, offering sports shoes, sportswear, accessories, etc. Lotto has stores in more than 10 countries around the world.

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Brand Features

1. Strong Sports Heritage: Lotto is renowned for its rich history in football and tennis, offering high-performance footwear and apparel tailored to athletes’ needs. Its legacy in supporting professional athletes sets it apart from other sports brands.
2. Innovative Technology and Design: Lotto integrates advanced technologies such as ReactiveArch and Puntoflex in its footwear, providing athletes with enhanced support, flexibility, and performance, appealing to both professional and amateur players.
3. Global Recognition and Affordability: Lotto is well-known in over 100 countries, offering high-quality products at accessible prices. Customers appreciate Lotto for providing performance-driven gear that remains affordable compared to high-end brands.

Product Categories

1. Footwear:
   • Football Boots: Solista, Stadio, Maestro
   • Tennis Shoes: Mirage, Stratosphere, Space
   • Running Shoes: Marathon, Speedrun, Vertigo
   • Lifestyle Sneakers: Leggenda, Tokyo, Set Match
2. Apparel:
   • Men’s Apparel: Training T-Shirts, Football Jerseys, Tennis Polo Shirts, Tracksuits, Shorts
   • Women’s Apparel: Sports Bras, Tennis Skirts, Tights, T-Shirts, Hoodies
   • Kids’ Apparel: Junior T-Shirts, Football Kits, Shorts
3. Accessories:
   • Bags: Backpacks, Gym Bags, Tennis Bags
   • Headwear: Caps, Headbands
   • Socks: Sports Socks, Football Socks
   • Shin Guards and Protective Gear
4. Performance Gear:
   • Football Gear: Shin Guards, Goalkeeper Gloves, Training Cones
   • Tennis Gear: Racquets, Wristbands, Tennis Balls

History

1. 1973-1980: Lotto was founded in 1973 in Italy, initially producing tennis shoes. The brand quickly gained recognition in both tennis and football, becoming known for its innovative designs and focus on athletes’ needs.
2. 1981-1999: Lotto expanded its reach into international markets and began sponsoring top tennis and football players, including John Newcombe and Ruud Gullit. The brand solidified its presence in professional sports, particularly in Europe.
3. 2000-2010: Lotto continued its growth and innovation, launching advanced technologies like the ReactiveArch for better foot support. The brand also strengthened its presence in major football tournaments, sponsoring both clubs and national teams.
4. 2011-2015: Lotto evolved to capture the lifestyle market by introducing fashionable sports-inspired sneakers alongside its athletic performance lines. The brand became known for blending performance with street style.
5. 2016-Present: Lotto continues to innovate and expand globally, partnering with athletes and investing in sustainability. The brand maintains its focus on high-quality performance gear while catering to a growing lifestyle footwear market.

Lotto’s combination of heritage, innovation, and affordability makes it a standout brand in the world of football, tennis, and running, attracting athletes and everyday consumers alike. Its commitment to performance and style has kept it relevant for decades.

Last Update 10/08/2024