Paris Baguette: South Korean bakery store brand

Founded: 1986
Headquarters: South Korea
Social Media: Facebook, X, Instagram, YouTube

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Paris Baguette is a South Korean chain bakery store brand founded in 1986. Its biggest feature is that it combines traditional French baking techniques with South Korean local tastes to create unique and popular products. Paris Baguette has stores in more than 10 countries around the world.

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Brand Features

  1. French-Inspired Bakery: Paris Baguette is known for its French-inspired bakery concept, combining the sophistication and techniques of French baking with a touch of Asian flavors. The brand offers a wide range of freshly baked goods, pastries, and desserts that reflect its commitment to quality and authenticity.
  2. High-Quality Ingredients: The brand prides itself on using high-quality ingredients to create its products. Paris Baguette focuses on freshness and craftsmanship, ensuring that each item is made with care and precision to deliver exceptional taste and texture.
  3. Inviting Ambiance: Paris Baguette stores are designed to create an inviting and cozy atmosphere for customers. The stylish and modern interiors, coupled with the aroma of freshly baked goods, provide a pleasant and relaxing environment for customers to enjoy their food.


  1. Pastries and Bread: Paris Baguette offers a wide variety of pastries and bread, including croissants, baguettes, brioche, and rolls. These items are baked fresh daily and often incorporate unique flavors and ingredients, appealing to a diverse customer base.
  2. Cakes and Desserts: The brand is well-known for its beautifully crafted cakes and desserts. Paris Baguette’s cake selection includes classic options like strawberry shortcake, chocolate mousse cake, and tiramisu, as well as seasonal and specialty cakes. Additionally, the menu features a range of desserts such as macarons, éclairs, and tarts.
  3. Sandwiches and Salads: For those looking for a more substantial meal, Paris Baguette offers a variety of sandwiches and salads. These items are made with fresh ingredients and include options like ham and cheese baguette, chicken Caesar salad, and smoked salmon sandwich.
  4. Beverages: The beverage menu at Paris Baguette includes a selection of coffee, tea, and specialty drinks. Customers can enjoy freshly brewed coffee, lattes, cappuccinos, and a variety of teas, as well as cold beverages like iced coffee and fruit smoothies.
  5. Breakfast Items: Paris Baguette also offers a range of breakfast items, such as quiches, egg sandwiches, and yogurt parfaits. These options provide a convenient and delicious way for customers to start their day.


  1. Founding: Paris Baguette was founded in 1988 by the SPC Group, a South Korean food and confectionery company. The brand was established with the vision of bringing high-quality, French-inspired baked goods to the Korean market.
  2. Expansion in South Korea: The first Paris Baguette store opened in Seoul, South Korea, and quickly gained popularity for its delicious and innovative products. The brand expanded rapidly across the country, becoming one of the leading bakery chains in South Korea.
  3. International Expansion: Building on its success in South Korea, Paris Baguette began its international expansion in the early 2000s. The brand opened stores in key markets such as China, the United States, Singapore, and Vietnam, introducing its unique bakery concept to a global audience.
  4. Adapting to Local Tastes: As part of its international growth strategy, Paris Baguette has adapted its menu to cater to local tastes and preferences. The brand incorporates regional ingredients and flavors into its products while maintaining its core French-inspired offerings.
  5. Innovation and Growth: Paris Baguette continues to innovate by introducing new products and seasonal offerings. The brand frequently updates its menu to reflect current trends and customer preferences, ensuring that it remains relevant and appealing.
  6. Brand Recognition: Over the years, Paris Baguette has received numerous awards and accolades for its quality and innovation. The brand is widely recognized for its commitment to excellence and has built a loyal customer base both in South Korea and internationally.
  7. Sustainability and Social Responsibility: Paris Baguette is committed to sustainability and social responsibility. The brand actively engages in various initiatives to reduce its environmental impact, support local communities, and promote ethical sourcing practices.

Paris Baguette’s dedication to quality, innovation, and customer satisfaction has made it a beloved brand in the bakery and café industry. With its rich history, diverse menu, and inviting ambiance, Paris Baguette continues to delight customers around the world with its delicious and beautifully crafted baked goods.

Last Update 06/19/2024 19:21

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