Tous les Jours: South Korean bakery store brand

Brand Features

1. French-Asian Fusion Bakery: Tous les Jours is known for its unique blend of French and Asian bakery traditions. The brand offers a wide variety of pastries, breads, and cakes that combine the elegance and techniques of French baking with flavors and ingredients popular in Asian cuisine. This fusion creates a distinctive and diverse product lineup.
2. Commitment to Freshness and Quality: Tous les Jours places a strong emphasis on freshness and quality. The brand prides itself on using high-quality ingredients and baking its products fresh daily. This commitment ensures that customers enjoy the best-tasting and highest-quality baked goods every time they visit.
3. Inviting Ambiance and Customer Experience: Tous les Jours stores are designed to be welcoming and comfortable, providing a pleasant environment for customers to enjoy their food. The brand focuses on creating a cozy and stylish atmosphere, with modern décor and friendly service, making it an ideal spot for a casual meal, coffee break, or special celebration.

Menu

1. Breads and Pastries: Tous les Jours offers a wide selection of freshly baked breads and pastries, including baguettes, croissants, danishes, and rolls. These items are made using traditional French baking techniques and are available in various flavors and styles to suit different tastes.
2. Cakes and Desserts: The brand is well-known for its beautifully crafted cakes and desserts. Tous les Jours offers a range of cakes for special occasions, such as birthdays and weddings, as well as everyday treats like mousse cakes, cheesecakes, and tarts. These desserts are made with high-quality ingredients and often feature unique flavor combinations.
3. Savory Items: In addition to sweet treats, Tous les Jours provides a variety of savory baked goods. The menu includes items such as sandwiches, quiches, and savory pastries filled with ingredients like ham, cheese, and vegetables. These options are perfect for a quick and satisfying meal.
4. Beverages: Tous les Jours offers a selection of beverages to complement its baked goods, including coffee, tea, and specialty drinks. The coffee menu features espresso-based drinks, brewed coffee, and iced beverages, while the tea selection includes both hot and iced options.
5. Seasonal and Limited-Time Offerings: The brand frequently introduces seasonal and limited-time items that reflect current trends and seasonal ingredients. These special offerings keep the menu exciting and provide customers with new and innovative flavors to enjoy.

History

1. Founding: Tous les Jours was founded in 1997 by CJ Foodville, a subsidiary of the South Korean conglomerate CJ Group. The first bakery opened in Seoul, South Korea, with the goal of bringing high-quality, freshly baked goods to the local market.
2. Early Success and Expansion: Tous les Jours quickly gained popularity in South Korea due to its unique French-Asian fusion concept and commitment to freshness. The success of the initial bakery led to the opening of additional locations across the country, establishing Tous les Jours as a leading bakery brand in South Korea.
3. International Expansion: Building on its success in South Korea, Tous les Jours began its international expansion in the early 2000s. The brand opened its first international location in the United States in 2004, followed by openings in other countries such as China, Vietnam, and the Philippines. Today, Tous les Jours operates over 1,600 stores worldwide, making it a global bakery brand.
4. Brand Evolution and Innovation: Throughout its history, Tous les Jours has continuously evolved and innovated its product offerings to meet changing consumer preferences and trends. The brand has introduced new items, expanded its menu, and collaborated with chefs and culinary experts to create unique and delicious baked goods.
5. Commitment to Sustainability: Tous les Jours is dedicated to sustainability and responsible sourcing. The brand has implemented various initiatives to reduce its environmental impact, such as using eco-friendly packaging and sourcing ingredients from sustainable suppliers. These efforts reflect Tous les Jours’ commitment to social responsibility and environmental stewardship.
6. Community Engagement: Tous les Jours actively engages with the communities it serves through various initiatives and events. The brand supports local communities by participating in charity events, sponsoring local organizations, and promoting cultural activities. This community engagement helps to build strong relationships with customers and enhance the brand’s positive impact.
7. Continued Growth and Recognition: Tous les Jours continues to grow and expand its presence both domestically and internationally. The brand has received numerous awards and accolades for its quality, innovation, and customer service. Tous les Jours’ dedication to excellence has earned it a loyal customer base and a strong reputation in the global bakery market.

Tous les Jours’ blend of French-Asian bakery traditions, commitment to quality and freshness, and focus on customer experience have made it a beloved brand around the world. With a diverse menu and a rich history of growth and innovation, Tous les Jours continues to delight customers with its delicious and beautifully crafted baked goods.