Umbro: British sports shoes & clothing brand

Description

Umbro is a British sports shoe and clothing brand founded in 1924, providing sports shoes, sportswear, accessories, etc.

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Brand Features

1. Football Heritage: Umbro is deeply rooted in football, known for its classic football kits and gear, which have been worn by legendary teams and players since the 1920s, making it a trusted name in the sport.
2. Timeless Design: Umbro combines tradition with modernity, offering sportswear that balances classic aesthetics with contemporary performance, appealing to both nostalgic fans and new generations.
3. Performance-Driven Apparel: Umbro designs its products with performance in mind, using innovative materials and technologies to ensure comfort, durability, and functionality on and off the pitch.
4. Affordability and Quality: Umbro offers high-quality sports gear at accessible prices, making professional-grade football kits and equipment available to a wide range of athletes and enthusiasts.
5. Global Influence: With a presence in over 90 countries, Umbro is a globally recognized brand, favored by football clubs, athletes, and fans for its authentic connection to the sport.

Product Categories

1. Football Apparel:
   • Men’s Football Kits: Jerseys, Shorts, Socks
   • Women’s Football Kits: Jerseys, Shorts, Socks
   • Training Wear: Training Tops, Track Pants, Hoodies, Training Shorts
   • Goalkeeper Gear: Goalkeeper Jerseys, Goalkeeper Shorts, Goalkeeper Gloves
2. Footwear:
   • Football Boots: Firm Ground, Soft Ground, Artificial Ground, Indoor
   • Training Shoes: Running Shoes, Gym Shoes
   • Lifestyle Sneakers: Casual Sneakers, Retro Sneakers
3. Teamwear:
   • Customized Kits: Personalized Jerseys, Custom Shorts, Custom Tracksuits
   • Warm-Up Gear: Warm-Up Tops, Tracksuits, Jackets
4. Accessories:
   • Bags: Sports Bags, Backpacks, Gym Sacks
   • Footballs: Match Balls, Training Balls
   • Socks: Football Socks, Trainer Socks
   • Caps & Hats: Beanies, Snapbacks
5. Lifestyle Apparel:
   • Men’s Lifestyle Clothing: T-Shirts, Polo Shirts, Sweatshirts, Jackets
   • Women’s Lifestyle Clothing: T-Shirts, Hoodies, Jackets, Shorts
   • Casual Wear: Tracksuits, Hoodies, Sweatpants

History

1. 1924-1959: Umbro was founded in 1924 by the Humphreys brothers in Manchester, England. The brand quickly became known for producing high-quality football kits, gaining popularity with local clubs.
2. 1960-1980: Umbro gained international fame by supplying kits to major football clubs and national teams, including England’s 1966 World Cup-winning team, cementing its status as a leading football brand.
3. 1981-1999: The brand expanded its product range to include footwear and training gear, further solidifying its presence in the football world. Umbro also became a popular choice for football fans, thanks to its stylish and functional designs.
4. 2000-2010: Umbro continued to innovate, introducing modern technologies in its apparel and footwear. The brand also entered new markets and collaborated with top-tier clubs, maintaining its influence in global football.
5. 2011-Present: Umbro was acquired by Iconix Brand Group in 2012 and refocused on its football heritage. The brand continues to expand globally, maintaining its reputation for quality, performance, and timeless football style.

Umbro’s deep connection to football, commitment to quality, and ability to balance tradition with innovation have made it a beloved brand among players and fans alike, synonymous with authentic football culture.

Last Update 09/01/2024