Asics: Japanese professional sports brand

Description

Asics is a Japanese professional sports brand founded in 1977, providing men’s, women’s and children’s sports shoes, sportswear and accessories.

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Brand Features

1. Advanced Footwear Technology: Asics is known for its cutting-edge GEL® cushioning system and other innovative technologies that enhance comfort, stability, and performance, making it a top choice for athletes.
2. Research-Driven Design: Unlike many other brands, Asics focuses heavily on sports science, using data from its Institute of Sports Science to create shoes and apparel that cater to the biomechanical needs of athletes.
3. Versatility Across Sports: Asics offers specialized products for a variety of sports, from running and tennis to wrestling and volleyball, appealing to a wide range of athletes who prioritize performance and comfort.

Product Categories

1. Footwear:
   • Running Shoes: Road Running, Trail Running, Racing
   • Training Shoes: Cross-Training, Gym Shoes, Walking Shoes
   • Tennis Shoes: Court Shoes, Clay Court Shoes, All Surface Shoes
   • Specialty Sports Shoes: Wrestling Shoes, Volleyball Shoes, Cricket Shoes
   • Lifestyle Shoes: Casual Sneakers, Retro Sneakers
2. Apparel:
   • Men’s Apparel: Running Shorts, T-Shirts, Hoodies, Jackets, Tights
   • Women’s Apparel: Sports Bras, Leggings, Running Shorts, Tops, Jackets
   • Kids’ Apparel: T-Shirts, Shorts, Hoodies, Jackets, Leggings
   • Outerwear: Rain Jackets, Windbreakers, Thermal Wear
3. Accessories:
   • Socks: Running Socks, Compression Socks, Sports Socks
   • Bags: Backpacks, Gym Bags, Duffle Bags, Waist Packs
   • Hats & Caps: Running Caps, Visors, Beanies
   • Sports Equipment: Fitness Trackers, Water Bottles, Towels

History

1. 1949-1959: Asics was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, as Onitsuka Co., Ltd. The brand initially focused on basketball shoes and soon expanded into other sports, becoming well-known in Japan.
2. 1960-1969: Onitsuka Tiger shoes gained international recognition when they were worn by marathon runners in the 1960 Rome Olympics, marking the brand’s entry into the global market.
3. 1970-1979: The company rebranded as Asics in 1977, which stands for “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body). Asics continued to innovate, introducing advanced cushioning technologies.
4. 1980-1999: Asics established itself as a leader in running footwear with the launch of its GEL® cushioning system in the 1980s, which set new standards for comfort and shock absorption in athletic shoes.
5. 2000-Present: Asics expanded its product offerings and continued to innovate with research-driven designs. The brand maintains a strong presence in the global sports market, known for its high-performance footwear and apparel.

Asics’ commitment to advanced technology, research-driven design, and versatility across various sports makes it a preferred choice for athletes who seek reliable performance and comfort in their gear.

Last Update 09/02/2024