Descente: Japanese sportswear brand

Description

Descente is a Japanese sportswear brand founded in 1935, providing sportswear, sneakers, etc. Descente has stores in nearly 30 countries around the world.

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Brand Features

1. Innovative Sportswear Technology: Descente is renowned for its cutting-edge technology, such as advanced fabrics and ergonomic designs, ensuring superior performance and comfort in extreme conditions.
2. Precision and Craftsmanship: Unlike many other sports brands, Descente emphasizes precision and craftsmanship in its products, making it a favorite among athletes who value high-quality gear that offers both function and style.
3. Focus on Winter Sports: Descente specializes in winter sports apparel, particularly ski and snowboarding gear, known for its durability, protection, and sleek designs that stand out on the slopes.

Product Categories

1. Men’s Apparel:
   • Ski & Snowboard Wear: Ski Jackets, Ski Pants, Base Layers, Mid Layers
   • Running Gear: Running Jackets, Shorts, Tights, T-Shirts
   • Training Wear: Hoodies, Track Jackets, Training Pants, T-Shirts
2. Women’s Apparel:
   • Ski & Snowboard Wear: Ski Jackets, Ski Pants, Base Layers, Mid Layers
   • Running Gear: Running Tops, Jackets, Tights, Shorts
   • Training Wear: Hoodies, Track Jackets, Sports Bras, Training Pants
3. Accessories:
   • Ski Accessories: Gloves, Beanies, Ski Socks, Helmets
   • Running Accessories: Running Caps, Visors, Headbands
   • Bags: Backpacks, Duffel Bags, Ski Bags
4. Footwear:
   • Ski Boots: Performance Ski Boots, Freeride Ski Boots
   • Training Shoes: Running Shoes, Cross-Training Shoes
   • Casual Footwear: Sneakers, Slip-Ons
5. Lifestyle Apparel:
   • Casual Wear: T-Shirts, Polo Shirts, Casual Jackets, Sweatpants
   • Outerwear: Windbreakers, Parkas, Casual Jackets
   • Footwear: Lifestyle Sneakers, Casual Boots

History

1. 1935-1960: Descente was founded in 1935 in Osaka, Japan, by Takeo Ishimoto. Initially focused on manufacturing baseball uniforms, the brand soon expanded into other sports apparel, gaining a reputation for quality and innovation.
2. 1961-1980: In the 1960s, Descente became a pioneer in ski wear, developing advanced fabrics and designs that revolutionized the industry. The brand established itself as a leader in winter sports, providing gear for Olympic teams.
3. 1981-1999: Descente continued to innovate, introducing new technologies in ski and sportswear. The brand expanded internationally, becoming a key player in the global market for high-performance athletic apparel.
4. 2000-2015: Descente diversified its product range, entering the running and training markets while maintaining its dominance in winter sports. The brand also embraced sustainable practices in its production processes.
5. 2016-Present: Descente continues to lead in sports innovation, focusing on high-tech materials and ergonomic designs. The brand has strengthened its presence in Asia and expanded its reach in Europe and North America.

Descente’s combination of innovative technology, precision craftsmanship, and specialization in winter sports has made it a trusted name among athletes and outdoor enthusiasts who demand top-quality performance gear.

Last Update 09/02/2024