Freeplus: Japanese beauty brand

Description

Freeplus is a Japanese beauty brand founded in 2001, providing a variety of skin care products.

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Brand Features

1. Gentle Formulation: Freeplus is known for its gentle, hypoallergenic skincare products that are ideal for sensitive skin, setting it apart from more aggressive skincare brands.
2. Japanese Heritage: As a Japanese skincare brand, Freeplus emphasizes the use of traditional Japanese botanical ingredients, combining modern science with natural extracts.
3. Minimalist Approach: Freeplus products are formulated with a minimalist approach, containing fewer additives, fragrances, and preservatives, making them safe and effective for daily use.
4. Focus on Hydration: The brand is particularly loved for its focus on hydration, offering products that help maintain the skin’s moisture balance, which is crucial for healthy, glowing skin.
5. Dermatologist-Tested: All Freeplus products are dermatologist-tested and free from harsh chemicals, appealing to consumers who prioritize safety and dermatologically approved skincare.

Product Categories

1. Cleansers:
   • Face Wash: Mild Soap, Cleansing Cream, Cleansing Foam
   • Makeup Removers: Cleansing Oil, Cleansing Lotion, Micellar Water
2. Moisturizers:
   • Lotions: Moist Care Lotion, Watery Cream, Lotion Pack
   • Creams: Moist Care Cream, Gel Cream, Hydrating Cream
3. Serums & Treatments:
   • Serums: Moisture Serum, Whitening Serum, Anti-Aging Serum
   • Masks: Hydrating Sheet Mask, Brightening Mask, Moisturizing Mask
4. Sunscreens:
   • Face Sunscreen: UV Protector, Moist Care Sunscreen
   • Body Sunscreen: Body UV Lotion, UV Protection Gel
5. Special Care:
   • Eye Care: Eye Cream, Brightening Eye Gel
   • Lip Care: Moisturizing Lip Balm, Lip Treatment
   • Exfoliators: Gentle Peeling Gel, Face Scrub

History

1. 2001-2005: Freeplus was launched by Kanebo Cosmetics in Japan in 2001, with a focus on providing gentle skincare solutions for sensitive skin using traditional Japanese botanical ingredients.
2. 2006-2010: The brand gained popularity in Japan and expanded its product line, introducing more moisturizers and treatments that emphasized hydration and skin barrier protection.
3. 2011-2015: Freeplus expanded into international markets, particularly in Asia, becoming known for its minimalist formulations that appealed to a global audience seeking gentle skincare options.
4. 2016-2019: The brand continued to innovate with new products and formulations, focusing on anti-aging and whitening treatments, while maintaining its commitment to safe, effective skincare.
5. 2020-Present: Freeplus has strengthened its presence in the global market, expanding into new regions, and embracing sustainability in its packaging and production processes, while continuing to cater to those with sensitive skin.

Freeplus’s commitment to gentle, effective skincare rooted in Japanese tradition, combined with its focus on hydration and minimalism, has made it a trusted brand for those seeking safe, dermatologically tested skincare solutions.

Last Update 08/28/2024