hummel: German sportswear brand

Description

Hummel is a German sportswear brand founded in 1923, providing men’s, women’s and children’s sportswear, sneakers, accessories, etc. hummel has stores in many countries in Europe and Asia.

Youtube Video

Brand Features

1. Sports and Fashion Fusion: Hummel stands out by blending sports performance with fashion-forward designs, offering bold, retro-inspired athletic wear that appeals to athletes and style-conscious individuals alike.
2. Iconic Chevron Design: Known for its distinctive chevron logo and patterns, Hummel creates gear that is instantly recognizable, setting it apart from other sports brands and adding a unique, vintage aesthetic to their products.
3. Commitment to Sustainability: Hummel places a strong emphasis on sustainability, incorporating eco-friendly materials and ethical production processes, making it a preferred choice for customers who value responsible fashion.

Product Categories

1. Footwear:
   • Sports Shoes: Indoor Court Shoes, Football Boots, Handball Shoes
   • Casual Shoes: Sneakers, Slip-ons, Retro-Inspired Sneakers
   • Lifestyle Shoes: Fashion Sneakers, Heritage-Inspired Shoes
2. Apparel:
   • Men’s Apparel: Football Jerseys, Training Shorts, Track Jackets, Sweatpants
   • Women’s Apparel: Training Leggings, Hoodies, T-Shirts, Joggers
   • Kids’ Apparel: Football Kits, T-Shirts, Track Pants, Shorts
3. Accessories:
   • Bags: Backpacks, Gym Bags, Duffle Bags
   • Socks: Performance Sports Socks, Crew Socks
   • Protective Gear: Shin Guards, Elbow Pads, Knee Pads
4. Performance Gear:
   • Football Gear: Jerseys, Football Boots, Shin Guards
   • Handball Gear: Handball Shoes, Training Shorts, Handball Socks
   • Training Equipment: Training Cones, Resistance Bands

History

1. 1923-1950: Hummel was founded in Germany in 1923 by the Messmer family, originally producing football cleats. The company quickly gained a reputation for high-quality sports footwear.
2. 1951-1979: Hummel relocated to Denmark in 1956 and became known for outfitting handball teams. During this period, the brand introduced its iconic chevron design, solidifying its unique identity in the sports world.
3. 1980-1999: The brand expanded its reach into football and other sports, supplying kits to prominent European football clubs. Hummel gained global recognition for its stylish and durable sportswear.
4. 2000-2015: Hummel continued to grow internationally, while also venturing into lifestyle and streetwear markets. The brand embraced retro and vintage-inspired designs, making it a favorite in both sports and fashion.
5. 2016-Present: Hummel strengthened its focus on sustainability, launching eco-friendly initiatives and collections. The brand remains popular for its unique blend of sports performance, fashion, and social responsibility.

Hummel’s combination of distinctive retro designs, sports performance, and a commitment to sustainability makes it a beloved brand among athletes and fashion-conscious consumers alike. Its iconic chevron and ethical approach continue to attract a loyal global following.

Last Update 09/06/2024