Joma: Spanish sportswear brand

Description

Joma is a Spanish sportswear brand founded in 1965, providing sports shoes and sportswear. Joma has stores in nearly 20 countries around the world.

Youtube Video

Brand Features

1. Performance-Focused Sportswear: Joma is renowned for producing high-performance sports gear, particularly in football, tennis, and athletics. Its affordable yet durable products are appreciated by athletes and teams globally.
2. Strong Partnerships with Teams and Athletes: Unlike many competitors, Joma partners with various professional teams and athletes across multiple sports, providing them with customized and top-tier sportswear, which increases its credibility.
3. Global Reach with Local Expertise: While a Spanish brand, Joma has expanded worldwide, tailoring its products to meet the needs of local markets, making it a versatile choice for both amateur and professional sports enthusiasts.

Product Categories

1. Footwear:
   • Football Boots: Propulsion, Top Flex, Super Copa
   • Tennis Shoes: Ace Pro, Slam, Open
   • Running Shoes: Storm Viper, R. 4000, TK. Shock
   • Casual Shoes: C.367, C.Tec, Heritage Collection
2. Apparel:
   • Men’s Apparel: Football Jerseys, Running T-Shirts, Training Jackets, Shorts
   • Women’s Apparel: Tennis Skirts, Leggings, Running Tanks, Sports Bras
   • Kids’ Apparel: Football Kits, T-Shirts, Shorts
3. Accessories:
   • Bags: Backpacks, Gym Bags, Duffle Bags
   • Socks: Football Socks, Running Socks
   • Headwear: Caps, Beanies
   • Protective Gear: Shin Guards, Wristbands
4. Teamwear:
   • Football Kits: Customized Jerseys, Shorts, Socks
   • Training Wear: Warm-Up Suits, Track Jackets, Training Bibs
5. Athletics Gear:
   • Running Apparel: Lightweight Jackets, Compression Tights, Race Shorts
   • Field Sports Equipment: High Jump Shoes, Javelin Shoes

History

1. 1965-1970: Joma was founded in 1965 by Fructuoso López in Spain, initially producing casual footwear. The brand soon ventured into athletic shoes, focusing on football boots.
2. 1971-1980: Joma expanded its production, introducing innovative football boots that gained popularity among Spanish teams. By the late 70s, it became a top sportswear brand in Spain, known for its quality.
3. 1981-1990: Joma gained international recognition by partnering with professional football teams and athletes. The introduction of technical sportswear further solidified its place as a leader in the European sports market.
4. 1991-2010: Joma expanded globally, entering markets across Europe, Latin America, and Asia. The brand diversified into multiple sports, including tennis and running, while continuing to innovate in football and teamwear.
5. 2011-Present: Joma continues its global expansion, supplying gear to professional teams in football, athletics, and tennis. The brand remains a key player in performance sportswear, known for its affordability, durability, and focus on team sports.

Joma‘s commitment to high-performance sportswear, strong partnerships with teams and athletes, and global presence make it a go-to brand for both professional and amateur athletes. Its focus on durability and affordability has made it a respected name in the sports industry.

Last Update 09/18/2024