New Era: American professional fashion cap brand

Description

New Era is an American professional fashion hat brand founded in 1920, providing hats, caps, apparel, etc. New Era has stores in more than 10 countries around the world.

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Brand Features

1. Iconic Sports Headwear: New Era is the official cap supplier for major U.S. sports leagues like the MLB, NFL, and NBA. Its reputation for quality, authenticity, and durability sets it apart from other headwear brands.
2. Customization and Collaboration: New Era stands out with its wide variety of customizable caps, collaborations with artists, designers, and teams, allowing customers to express their personal style while wearing a piece of sports history.
3. Global Streetwear Appeal: While rooted in sports, New Era has become a symbol of global streetwear culture, blending sports and fashion. Customers love New Era caps for their ability to seamlessly transition from the field to everyday style.

Product Categories

1. Headwear:
   • Fitted Caps: 59FIFTY (Iconic Baseball Cap), Low Profile 59FIFTY
   • Snapbacks: 9FIFTY, 9TWENTY (Adjustable Caps)
   • Dad Hats: 9TWENTY (Unstructured Caps)
   • Beanies: Knit Beanies, Cuffed Beanies
   • Bucket Hats: Streetwear Bucket Hats, Athletic Bucket Hats
2. Apparel:
   • Men’s Apparel: T-Shirts, Hoodies, Track Jackets, Sports Jerseys
   • Women’s Apparel: T-Shirts, Crop Tops, Hoodies, Tank Tops
   • Outerwear: Windbreakers, Bomber Jackets, Puffer Jackets
3. Accessories:
   • Bags: Backpacks, Duffle Bags, Gym Sacks
   • Socks: Performance Socks, Crew Socks
   • Headwear Accessories: Cap Carriers, Hat Care Kits, Hat Brims
4. Sports Licensed Merchandise:
   • MLB Collections: Team-Specific Hats, Apparel, and Accessories
   • NFL Collections: Game Day Hats, Beanies, Jerseys
   • NBA Collections: Team Hats, Apparel, and Fan Gear
5. Collaborations:
   • Artist Collaborations: Limited Edition Caps with Street Artists, Designers
   • Pop Culture Collections: Disney, Marvel, DC Comics, and Musician Collaborations

History

1. 1920-1930: New Era was founded in 1920 by Ehrhardt Koch in Buffalo, New York, as a family-owned business. Initially producing fashion headwear, the brand expanded into sports caps by the end of the decade.
2. 1931-1950: In 1934, New Era created its first professional baseball cap for the Cleveland Indians, marking its entry into sports. By the 1950s, the brand had become the go-to supplier for Major League Baseball teams.
3. 1960-1990: The iconic 59FIFTY fitted cap was introduced in 1954, revolutionizing sports headwear. By the 1980s, New Era solidified its position as the exclusive provider of on-field caps for all MLB teams, becoming a symbol of American sports culture.
4. 1991-2010: New Era expanded beyond baseball into other sports like NFL and NBA, while also embracing streetwear. Collaborations with musicians, artists, and designers further popularized the brand outside of sports.
5. 2011-Present: New Era continues to grow globally, expanding its licensing agreements and collaborating with pop culture icons, fashion designers, and artists. The brand remains synonymous with premium headwear for sports fans and fashion lovers alike.

New Era‘s blend of sports heritage, customizable fashion, and cultural relevance has made it a beloved brand worldwide. Its dominance in sports headwear, combined with collaborations and innovation, continues to attract fans across various genres.

Last Update 09/11/2024