Under Armour: American professional sportswear brand

Description

Under Armour is an American professional sportswear brand founded in 1996, providing men’s, women’s and children’s sportswear, sports shoes. Under Armour has stores in more than 70 countries around the world.

Youtube Video

Brand Features

1. Performance Innovation: Under Armour is renowned for its advanced performance technology, such as moisture-wicking fabrics, that enhance athletic performance and comfort.
2. Athlete-Centric Design: The brand designs gear specifically for athletes, with a focus on functionality, durability, and enhancing physical abilities during training and competition.
3. Bold Branding: Under Armour’s strong, recognizable logo and commitment to empowering athletes set it apart, creating a loyal customer base passionate about fitness and sports.
4. Versatility and Range: Offering a broad range of products from training gear to everyday apparel, Under Armour appeals to both professional athletes and casual fitness enthusiasts.
5. Sustainability Initiatives: The brand has been increasingly focusing on sustainable practices, such as using recycled materials, which resonates with eco-conscious consumers.

Product Categories

1. Men’s Clothing:
   • Tops: Tech™ T-Shirt, HeatGear® Compression Shirt
   • Bottoms: UA Rival Fleece Pants, Iso-Chill Run Shorts
   • Outerwear: ColdGear® Reactor Jacket, Storm Rain Jacket
   • Footwear: HOVR™ Phantom, UA Project Rock Training Shoes
2. Women’s Clothing:
   • Tops: UA Play Up Shorts, HeatGear® Armour Bra
   • Bottoms: Fly Fast Tights, UA RUSH™ Leggings
   • Outerwear: UA ColdGear® Jacket, Featherweight Fleece
   • Footwear: UA HOVR™ Sonic, UA Charged Breathe
3. Accessories:
   • Bags: UA Undeniable Duffle, UA Hustle Backpack
   • Hats: UA Blitzing Cap, UA Iso-Chill Cap
   • Socks: HeatGear® Crew Socks, UA Training Socks
   • Gloves: UA ColdGear® Gloves, UA Batting Gloves
4. Youth Clothing:
   • Tops: Boys’ UA Tech™ T-Shirt, Girls’ Armour Fleece® Hoodie
   • Bottoms: Boys’ UA Rival Fleece Pants, Girls’ Play Up Shorts
   • Footwear: Grade School UA Assert 9, Pre-School UA Lockdown 5
5. Special Collections:
   • Project Rock: Training gear inspired by Dwayne “The Rock” Johnson
   • UA RUSH™: Infrared technology for enhanced performance
   • UA HOVR™: Footwear with energy return technology

History

1. 1996-2000: Under Armour was founded in 1996 by Kevin Plank, who developed moisture-wicking compression shirts, revolutionizing athletic wear.
2. 2001-2005: The brand expanded rapidly, signing deals with major sports teams and leagues, establishing itself as a leader in performance gear.
3. 2006-2010: Under Armour launched its first footwear line, further diversifying its product offerings and solidifying its position in the sportswear industry.
4. 2011-2015: The brand continued global expansion, entering new markets and launching innovative products like UA HOVR™ and ColdGear®.
5. 2016-Present: Focused on digital innovation and sustainability, Under Armour introduced eco-friendly materials and expanded its connected fitness platforms.

Under Armour’s combination of performance-driven innovation, athlete-focused design, and commitment to sustainability has made it a leader in the sportswear industry, loved by athletes and fitness enthusiasts worldwide.

Last Update 08/14/2024