Ben Jerry’s: American ice cream store brand

Description

Ben Jerry’s is an American ice cream shop brand founded in 1978. Its menu includes a variety of flavors of ice cream. Ben Jerry’s has stores in nearly 30 countries around the world.

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Brand Features

1. Social Mission and Activism: Ben Jerry’s is known for its commitment to social justice and environmental causes, using its platform to advocate for issues such as climate change, racial justice, and LGBTQ+ rights.
2. Creative, Chunky Flavors: Unlike other ice cream brands, Ben & Jerry’s stands out for its bold, innovative flavors packed with large chunks of mix-ins like cookie dough, brownies, and fudge, creating a unique and indulgent experience.
3. Ethical Sourcing: Ben & Jerry’s emphasizes fair trade ingredients and ethical sourcing practices, ensuring that the ingredients in their ice cream are sustainably sourced and benefit local communities.

Menu

1. Ice Cream Pints: Chocolate Chip Cookie Dough, Half Baked, Cherry Garcia, Phish Food, The Tonight Dough
2. Non-Dairy Pints: Chocolate Chip Cookie Dough (Non-Dairy), Peanut Butter & Cookies, Caramel Almond Brittle
3. Frozen Yogurt: Half Baked FroYo, Chocolate Fudge Brownie FroYo
4. Ice Cream Bars: Chocolate Chip Cookie Dough Ice Cream Bar, Chocolate Fudge Brownie Bar
5. Topped Pints: Salted Caramel Brownie Topped, Thick Mint Topped
6. Sundaes & Novelties: Mini Cups, Sundae Cones

History

1. 1978: Ben Cohen and Jerry Greenfield founded Ben Jerry’s in a renovated gas station in Burlington, Vermont, with the goal of creating high-quality ice cream with a focus on social responsibility.
2. 1980s: The brand gained popularity with its unique flavors and large mix-ins, expanding rapidly across the United States and introducing popular flavors like Cherry Garcia.
3. 1990s: Ben & Jerry’s began focusing on social activism, speaking out on environmental and social issues, and introducing Fairtrade-certified ingredients in their products.
4. 2000: The brand was acquired by Unilever, but Ben & Jerry’s retained its commitment to activism and sustainable sourcing, continuing to operate with its original mission.
5. 2010-Present: Ben & Jerry’s expanded its product range to include non-dairy and vegan options, remaining a leader in both the ice cream industry and in corporate activism, continuously using its voice for social good.

Ben & Jerry’s stands out for its delicious, chunk-filled ice cream and strong dedication to social and environmental causes, making it a beloved brand among consumers who value both taste and purpose.

Last Update 10/02/2024