Carhartt: American workwear brand

Description

Carhartt is an American workwear brand founded in 1889, providing workwear, outdoor apparel & gear. Carhartt has stores in nearly 30 countries around the world.

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Brand Features

1. Durability and Workwear Heritage: Carhartt is renowned for producing rugged, durable workwear designed to withstand tough conditions. Customers appreciate the brand for its reliability, especially in industries like construction, farming, and outdoor work.
2. Functional and Practical Designs: Unlike other fashion-focused brands, Carhartt prioritizes function over form, with features like reinforced seams, heavy-duty zippers, and water-resistant fabrics. This practicality makes it a go-to choice for those who need tough, functional apparel.
3. Timeless Style with Modern Appeal: Though known for workwear, Carhartt has gained a foothold in the fashion world, especially through its Carhartt WIP (Work In Progress) line, which offers streetwear-inspired designs that maintain the brand’s authenticity.

Product Categories

1. Men’s Apparel:
   • Jackets & Coats: Duck Coats, Sherpa-Lined Jackets, Rain Defenders
   • Pants: Cargo Pants, Utility Pants, Double-Front Pants
   • Shirts: Flannel Shirts, T-Shirts, Thermal Tops
   • Overalls & Coveralls: Bib Overalls, Insulated Coveralls
   • Hoodies & Sweatshirts: Pullover Hoodies, Zip-Up Sweatshirts
2. Women’s Apparel:
   • Jackets & Outerwear: Active Jackets, Rainwear, Lightweight Work Jackets
   • Tops: T-Shirts, Flannel Shirts, Thermal Tops
   • Bottoms: Cargo Pants, Work Shorts, Leggings
   • Overalls: Work Overalls, Bibs
3. Kids’ Apparel:
   • Outerwear: Jackets, Vests, Overalls
   • Shirts: T-Shirts, Hoodies, Long-Sleeve Shirts
   • Bottoms: Utility Pants, Bib Overalls
4. Footwear:
   • Work Boots: Steel Toe Boots, Waterproof Boots
   • Casual Shoes: Slip-On Shoes, Lightweight Hiking Boots
5. Accessories:
   • Hats & Beanies: Knit Beanies, Baseball Caps
   • Gloves & Socks: Work Gloves, Thermal Socks
   • Bags: Backpacks, Tool Bags, Duffel Bags

History

1. 1889-1920: Carhartt was founded by Hamilton Carhartt in Detroit, Michigan, in 1889. Initially, the brand focused on producing durable overalls for railroad workers, using tough materials like denim and canvas.
2. 1921-1940: Carhartt expanded its product line to include more workwear items, gaining popularity among blue-collar workers in various industries. The brand’s commitment to quality earned it a loyal customer base throughout the U.S.
3. 1941-1970: During World War II, Carhartt produced uniforms for the U.S. military, further enhancing its reputation for durability. After the war, the brand continued to grow and expanded its distribution to include more industries, from farming to construction.
4. 1971-1990: Carhartt experienced a resurgence as outdoor enthusiasts and workers outside of traditional industries embraced the brand. Carhartt gear became known for its durability and practicality, even in extreme conditions.
5. 1991-Present: The launch of Carhartt WIP (Work In Progress) introduced the brand to a new audience, blending workwear with streetwear fashion. Today, Carhartt remains popular both for its classic workwear and as a streetwear icon, while maintaining its legacy of producing durable, functional apparel.

Carhartt‘s reputation for rugged, long-lasting workwear combined with its modern appeal in streetwear fashion has made it a beloved brand across generations. Its commitment to quality and authenticity ensures its continued relevance in both work and fashion contexts.

Last Update 09/20/2024