The Pizza Company: Thai pizza store brand

Description

The Pizza Company is a pizza shop brand in Thailand founded in 2001, providing pizza, pasta, steak, and desserts. The Pizza Company has restaurants in nearly 10 countries around the world.

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Brand Features

1. Unique Asian Fusion Pizzas: The Pizza Company stands out for its fusion pizzas that incorporate local flavors like Tom Yum and Seafood options, appealing to a diverse palate and offering something different from traditional pizza chains.
2. Generous Portions and Toppings: Known for its generous portions and a wide variety of toppings, The Pizza Company provides customers with a hearty meal, making it a favorite for both family gatherings and group orders.
3. Comprehensive Dining Experience: Unlike many fast-food chains, The Pizza Company offers a full dining experience with a wide selection of appetizers, pastas, and salads, providing more than just pizza to satisfy a broad range of customers.

Menu

1. Pizzas:
   • Tom Yum Kung Pizza, Seafood Deluxe Pizza, Hawaiian Pizza, Meat Deluxe Pizza, Pepperoni Pizza, BBQ Chicken Pizza, Vegetarian Pizza
2. Pasta:
   • Spaghetti Carbonara, Baked Lasagna, Spaghetti Bolognese, Seafood Spaghetti
3. Appetizers:
   • Garlic Bread, Chicken Wings, French Fries, Cheese Sticks, Breadsticks
4. Salads:
   • Caesar Salad, Seafood Salad, Mixed Greens Salad
5. Desserts:
   • Chocolate Brownie, Ice Cream, Banana Breadsticks
6. Drinks:
   • Soft Drinks, Iced Tea, Fruit Juices

History

1. 2000: The Pizza Company was founded by Minor International in Thailand in 2000 as a local pizza chain, quickly gaining popularity for its fusion of local flavors with traditional pizza, catering to Thai customers’ unique preferences.
2. 2001-2005: The brand expanded rapidly across Thailand, offering delivery services and emphasizing generous toppings and creative pizza combinations. It became a strong competitor to international pizza brands.
3. 2006-2010: The Pizza Company ventured into international markets, opening branches across Southeast Asia and the Middle East. Its innovative approach to pizza, including offering local flavors in each market, helped it stand out globally.
4. 2011-2015: Continued growth saw the brand refining its menu, adding pasta, salads, and desserts, creating a more diverse dining experience. The Pizza Company also introduced various promotions, cementing its position as a customer favorite.
5. 2016-Present: The Pizza Company continued expanding its footprint, launching modern ordering options via apps and online platforms. It is now one of the leading pizza chains in Asia and the Middle East, known for its innovation, high-quality ingredients, and fusion approach to pizza.

The Pizza Company‘s unique fusion of traditional pizza with local flavors, its generous portions, and its focus on a well-rounded dining experience make it a standout brand in both the local and international pizza markets. The brand’s continuous innovation and adaptability have helped it maintain its competitive edge.

Last Update 09/22/2024