Daiso: Japanese discount store brand

Website: https://www.daiso-sangyo.co.jp
Founded: 1977
Headquarters: Japan
Social Media: Facebook, X, Instagram, YouTube



Daiso is a Japanese brand of daily necessities discount stores founded in 1977 and currently has stores in more than 20 countries around the world.

Brand Features

  1. Affordability: Daiso is renowned for its affordability, offering a vast array of products typically priced at 100 yen (approximately $1) in Japan, with similar low pricing in other countries. This pricing strategy makes it accessible to a wide range of consumers looking for value-for-money items.
  2. Variety and Innovation: Daiso prides itself on its extensive product range, boasting over 100,000 different items. The brand continuously updates its inventory, introducing around 1,000 new products each month to keep up with trends and consumer demands. This ensures that customers always find something new and innovative during each visit.
  3. Quality and Convenience: Despite the low prices, Daiso maintains a focus on product quality. The brand adheres to strict quality control standards to ensure that its products are reliable and safe for consumers. Additionally, Daiso stores are designed to offer a convenient shopping experience, with products organized in a way that makes it easy for customers to find what they need.

Product Categories

  1. Household Goods: Daiso offers a wide range of household items, including kitchenware, cleaning supplies, storage solutions, and home décor. These products are designed to be practical, functional, and stylish, catering to various home needs.
  2. Stationery and Office Supplies: The stationery section is one of Daiso’s most popular categories, featuring items such as pens, notebooks, organizers, and craft supplies. These products are ideal for students, professionals, and hobbyists alike.
  3. Beauty and Personal Care: Daiso provides an array of beauty and personal care products, including cosmetics, skincare items, hair accessories, and grooming tools. The affordable pricing allows customers to experiment with different products without breaking the bank.
  4. Toys and Games: The toy section includes a variety of toys, games, and puzzles for children of all ages. These products are designed to be fun and educational, providing entertainment and learning opportunities.
  5. Food and Snacks: Some Daiso stores offer a selection of food items, including Japanese snacks, candies, and beverages. These products give customers a taste of Japanese culture and cuisine.
  6. DIY and Craft Supplies: Daiso’s DIY and craft supplies cater to creative individuals who enjoy making their own projects. This category includes items such as fabric, sewing kits, art supplies, and more.
  7. Seasonal and Themed Products: Daiso regularly introduces seasonal and themed products, such as holiday decorations, party supplies, and gardening tools. These items help customers celebrate special occasions and enjoy seasonal activities.


  1. Founding: Daiso was founded in 1972 by Hirotake Yano in Takamatsu, Kagawa Prefecture, Japan. Originally, the company operated as a street vending business selling household goods.
  2. First Store: In 1977, Yano opened the first Daiso store, introducing the concept of a fixed-price store where all items were sold at the same price. This business model quickly gained popularity among consumers.
  3. Expansion in Japan: Throughout the 1980s and 1990s, Daiso rapidly expanded across Japan, opening numerous stores and establishing itself as a leading retailer in the 100-yen store market.
  4. International Expansion: In the early 2000s, Daiso began its international expansion, opening stores in countries such as South Korea, Singapore, and the United States. Today, Daiso operates in over 25 countries, bringing its unique shopping experience to a global audience.
  5. Product Diversification: As the brand grew, Daiso diversified its product range to include a wider variety of items, catering to different consumer needs and preferences. This diversification helped Daiso attract a broader customer base.
  6. Innovation and Adaptation: Daiso continuously innovates its product offerings and adapts to changing market trends. The brand frequently introduces new products and collaborates with designers to create unique items that stand out in the market.
  7. Commitment to Quality: Despite its rapid growth and extensive product range, Daiso remains committed to maintaining high-quality standards. The brand’s focus on quality control ensures that customers receive reliable and safe products at affordable prices.

Daiso’s commitment to affordability, variety, and quality has made it a beloved brand among consumers worldwide. With its extensive product range and innovative approach, Daiso continues to provide a unique and enjoyable shopping experience for customers of all ages.

Last Update 06/04/2024 14:10

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